Happy to have a fun breakfast cereal that isn't packed with dyes and sugar. Tastes a lot like Kix cereal and turns the milk blue, and my kids love Bluey! One of the best breakfast cereals on the market right now.

I should have known the clearance price was for a reason. This is the most horrible cereal I've ever tasted in my 48 years on this planet. It's like the took plain rice cakes, made tiny balls out of them, then extracted whatever minimal flavor it had and flushed it down the toilet. Your kids will hate it. DON'T BUY IT!

GOOD. It doesn't have alot of sugar, or dyes. It tastes just like KIX. My autistic kids both liked it and they're very picky. They also love how the milk turns blue of course.

I was really excited to find a dye free cereal for kids. I thought the taste resembled Kix. However, my kids were not a fan. Probably won't be buying it again.

we were excited to buy this cereal for the grandkid's. it doesn't have any flavor. we returned it. totally not recommended.

This cereal is not loaded with sugar like all the others. My 5 year old still ate it by the bowl full.

The kids loved the bluey design, but they didnt care for the taste. It taste like original flavored Kix, but lacking on the sugar.

Cereal is very bland. Pretty disappointed in the product. Was expecting some sort of fruity flavor based on the color of the cereal.

Bought for my 3 yr old grandson. He took one bite and spit it out. I took a bite and agreed with him. It tastes terrible

If you're familiar with Kix cereal, this taste similar. My grandbabies don't like super sweet things, so they enjoyed it, especially when it turns the milk slightly blue. It's also great for snacking!