[This review was collected as part of a promotion.] At first glace I noticed that the Charmin Ultra Strong toilet paper was distinctively smaller than my usual brand of TP. The paper want super soft but was definitely strong as it claims. I noticed that I would use less paper dude to the great quality. Even though it was a little smaller in sizes I would definitely purchase the Charmin Ultra Strong because of its quality.

[This review was collected as part of a promotion.] Charmin ultra strong is stronger the most basic toilet paper. It does seem to rip less frequently and has a nice cushiony feel. Seems like the roll goes a little longer because you dont have to use as much. And of course meets one of my main requirements in a toilet paper, its septic safe!

[This review was collected as part of a promotion.] Charmin is a long time favorite of my household. It is extra soft, tough, and does not break apart at the worst moment. I strongly believe it's "Ultra Strong" I wanted to test how strong the new Charmin is so some water on the counter and then wet TP, (by running it under water) using it to wipe up kitchen messes, and other odds and ends. Compared to other Toilet Paper, I found Charmin's Ultra Strong to live up to the name. I also found it is not as heavily used in the house, mainly because it gets the job done and you don't what to use half a roll to protect your fingers. Charmin is much better than 99% of other toilet tissue out there, I strongly recommend it.

[This review was collected as part of a promotion.] Charmin Ultra Strong has now replaced my former brand forever........Nice to be able to try a product through the BZZ campaign before making a purchase. Who would have guessed that the old standard toliet tissue could be replaced so easily if I just would have tried it sooner. There is no comparison for softness, Charmin Ultra Strong wins hands down! I am now a believer and have already purchased a supply of a new found treasure for my family in the bathroom department. Thanks Charmin

[This review was collected as part of a promotion.] This toilet paper is more absorbent than others which means you end up using less of it to get the job done. This equates to a money saving because you would use at least two rolls regular paper to the one of Ultra Strong. It is also very soft as a bonus. I highly recommend this to everyone.

[This review was collected as part of a promotion.] I have never felt toilet paper so soft! This toilet paper is not only soft towards your behind, but absorbent too! I would highly recommend this product to any and everyone! Goes for a great steal and out does any of the other brands!

[This review was collected as part of a promotion.] I love that Ultra Strong is strong and thick without *too* much softness. I find too much softness to be a problem with shedding and such. Ultra strong is still soft, but not so soft you lose pieces.

[This review was collected as part of a promotion.] We have been using Charmin for year. I grew up with my parents always buying it and now for years I have bought it for my household. It's strong and soft at the same time which means you use less. That's a WIN WIN!

Ok, what happened? I have been buying Charmin for yrs. All of a sudden it's thinner & the roll isn't as long. I have Charmin Ultra Strong (UPC 3700089347. There is a 0 at the left end, before the 3; there is a 9 at the right end, after the 7). It is not as soft as it always has been & the appearance is different. What's happening?

[This review was collected as part of a promotion.] Charmin is a well known brand and I don't see them disappearing anytime soon. However, they do now have great competition and there are always options when it comes to toilet paper. I think that most of the competition will come from families that have to cut costs as Charmin is not the cheapest of the bunch. In looking at going green there are other brands that have developed a toilet paper roll without the cardboard waste at the end. They are cheaper and less wasteful.