I had to view your website to see if I was purchasing the incorrect product. I have noticed that the design on the paper is now hardly visible and the quality has deteriorated. I have gone to two different retail stores when I needed to repurchase this product and have noticed the same result with both purchases. The rolls now seem smaller. I am very dissatisfied with my purchases. I agree with many of the other posts. Please look into better quality control and bring back the product that I used to love.

[This review was collected as part of a promotion.] I have been happy with the variety of Charmin products. Many years ago, I did not have a good opinion of Charmin. It was soft, but there was not very much on each roll. The Ultra strong has a decent amount on each roll and is soft and sturdy.

[This review was collected as part of a promotion.] I have been very loyal to my toilet paper but getting to try Charmin this time around was exciting. I havent tried a new toilet paper in I dont know how long. I have to say I was impressed with how soft it was and then how strong it was. Usually the softer the toilet paper the less it holds up or serves its purpose. I dont know that I will buy it as I think I am still loyal to the brand i currently use, but its definitely a second choice if i need one.

This toilet paper is so strong that when my cat coughs up a furball & stomach fluids I can dampen 6 sheets & clean it up without it ripping into little balls of paper unlike any other I have attempted this with. Which means no chance of it leaving them behind on me & is still soft on the behind. Thank you for such a great product!

[This review was collected as part of a promotion.] While the Charmin Ultra strong was softer than my normal TP, I dont feel that it gave me a "cleaner" feeling. It certainly seems thicker and didnt rip or tear, but it did seem to slow my toilet flushes as well. I wont use this product again mainly because i dont want it clogging my septic system....it shouldnt make my toilet flushes sluggish.

[This review was collected as part of a promotion.] My son was extremely excited to receive the Charmin Ultra Strong toilet paper to try since it was something that he could fully evaluate. He loved it. My thoughts were that toilet paper is toilet paper. I have to say that I was wrong. After opening the package I was surprised how soft yet strong it was. The next test was to blow my nose and that was nice that no pieces of paper were left on my face and it didn't feel like sand paper. There is a huge difference of how much is used/ needed versus our cheap paper that we normally bought. After using it I have asked myself is this toilet paper or a napkin.

[This review was collected as part of a promotion.] THis stuff is far better than the store brand! It's soft enough to use as kleenex and you can rely on tthehe durability when you need it. I would recomend this product to anyone out there, I usually go for the "cheaper" store brand purely for cost, but Charmin TP is affordable and superior to store brands. It is definitely worth the price.

[This review was collected as part of a promotion.] As a person who always have given more attention and importance to answer the call of the wild , never cared about the accessories that came along during the reigning as king of the throne, especially if we are talking about TP. I had always bought the cheaper quality in local grocery store but changed my mind after crossing my path with Charmin Ultra Strong . Not only I felt that its texture was excellent but also the quality of paper was really stong and had a very smooth texture. Charmin is a premium brand and is costlier than other brands. But it works out cheaper as it is super absorbent and you need far less paper. So on the long run it is economic. Currently Charminis gracing the throne of my most private Kingdom and am sure it will be so for years to come.

[This review was collected as part of a promotion.] When I received my package of Charmin Ultra Strong I was skeptical. The toilet paper I was using seemed perfectly fine as to it's strength and softness, boy, was I surprised. The Charmin Ultra Strong toilet paper I received was totally a giant step up from the toilet I was using. the Charmin Ultra Strong was far superior to the brand I was currently using. I couldn't be more pleased. Charmin Ultra Strong will be the toilet paper I use from now on. Try it, you won't be disappointed.

[This review was collected as part of a promotion.] While the name states Ultra Strong, which it is, it is also soft. Clean well and you don't need a lot of toilet paper to do the job. This holds up well and the rolls are large enough to last a while unless you have a very large family!! We love it and will continue to us it.