[This review was collected as part of a promotion.] I am normally a Nothern TP user. I have tried Charming in the past and found it to be almost too soft and didn't hold together well. This new Sharmin was just right. Not too soft and not too rough. It holds together great. I also found that I was able to use less. With all that being said, I gave Charmin the highest rating and will definitely be looking for it when I buy TP next.

[This review was collected as part of a promotion.] some paper is nice and strong but too rough and tough. some is soft but leaves little pieces on your behind? this is the best combination of soft and strong. the only down side and only reason i gave it a 4 is the relative thickness means less on the roll so you have to replenish more often

[This review was collected as part of a promotion.] Charmin bath tissue has always been a staple in our household for quite some time now. Charmin Ultra Strong definitely keeps the standard for the brand as being gentle and durable! Also, because Charmin Ultra Strong is of a higher quality than other brands, you don't have to use up as much; which in turn will save you some cash in the long run. From using Charmin Ultra Strong in the bathroom, to using it to wipe something down really quick, or using some to clean a little runny nose, it will not let you down. Charmin Ultra Strong is the best choice for bath tissue!

I've been buying Charmin Ultra Stong for over 10 years. Great product. However, the new reduced width rolls were a dumb idea. Fortunately, the store had a number of the old size rolls still in stock so I picked up a couple of 12 packs of Mega Rolls. If the old size rolls do not return, I will have a while to find a new product. The person responsible for this decision should be demoted to the mail room.

[This review was collected as part of a promotion.] Charmin will always be the softest and most durable toilet tissue on the market. Charmin is gentle enough but it is strong enough not to rip during use. My family will always choose Charmin for our household.

[This review was collected as part of a promotion.] This thing is pretty close to excellent. It's strong and its soft.what else can you ask for. I have tried other brands but I think charming ultra is one of the best if not the best. I would recommend it to everybody I know .

[This review was collected as part of a promotion.] I have tried a few other brands of toilet tissue, but I keep coming back to Charmin. It's our household's number one pick every time. It is soft, yet durable and lasts for awhile. It's a good value for your money.

[This review was collected as part of a promotion.] We will always be a Charmin family. It's soft, strong and long lasting. I used the swear that toilet paper was just toilet paper and my wife always begged to differ. Today I agree with her. After using TP at work or other people's homes that don't use Charmin I know the difference. As a Dad of a potty trained daughter I feel good about using Charmin. I know it's not abrasive and is strong enough for even the most inexperienced wipers. Charmin is affordable and can be found anywhere. We also love the mega rolls which makes us feel like we buy TP just a bit less!

[This review was collected as part of a promotion.] Charmin Ultra Strong is just what it proclaims to be. In fact, I would put it against many brands of paper towels in terms of thickness, strength, and absorption. That really is shown in the photo. After using this product for several days I went and grabbed one of our paper towels from the kitchen and the Charmin Ultra Strong was thicker than the towel. You can see it pictured with the towel on the top and the Charmin Ultra Strong on the bottom. It also we stronger then the towel when trying to pull it a part. The great part about the strength is that I never once had to pick out TP from my behind after using it. It also too FAR less Charmin Ultra Strong to feel completely clean than other toilet paper brands. However, the question that it really comes down to is, would you wipe with paper towel? If yes than Charmin Ultra Strong is the best TP out there for you. But if you are like me and like a little soft on the bottom, I would say steer clear of this particular kind. I do know that Charmin makes other types of TP that are designed to be more soft, so I would go that direction. If the Ultra Strong is what it says it is, a safe bet would be that the other Charmin types follow that same pattern.

Why don't you make the double rolls anymore??? The larger rolls do NOT fit the toilet paper holders! We have three bathrooms and all of our bathrooms are small - there is no "extra" room next to the toilet to extend the roll out. What is so hard about continuing to make the single or double rolls?