[This review was collected as part of a promotion.] My family loves this brand of toilet paper! Its gentle in just the right way! I love how its not to soft or hard because who would want something that feels like sandpaper on your butt? Not my family thanks again to charmin for making a great product! Definitely will be buying this brand again!

[This review was collected as part of a promotion.] I've been using Charmin Ultra Strong for years, and it is the one name brand item I won't settle on. I end up saving money, because I don't need as many sheets, and I don't have to worry about it falling apart. Ultra Strong is the only way to go.

[This review was collected as part of a promotion.] This was a great item to get in the mail. It is very strong, as well as soft and yet a smart buy. it has quickly become my favorite paper to use. I am actually using it sparingly so that it lasts longer, well i will buy it anyway. I am happy to use something that was not only well designed but easy to use. I love my new CHARMIN!

Our household has used Charmin Ultra Strong for the past 6 years. Our latest purchase (at Sam's Club) has left us completely unhappy. The paper is so rough with the new redesign! What we loved about Charmin Ultra Strong, was just that - it was strong enough to get the job done AND it was soft. That's not the case anymore. We won't be buying again.

[This review was collected as part of a promotion.] This is the best by far toilet paper on the market. I have used all brands and it always comes back to Charmin. Forget wasting your time with any other brand. Your money is best well spent on Charmin.

[This review was collected as part of a promotion.] IT worked great. It is a lot softer and gently on that area then my normal brand. I will continue to use this and will buy this brand in the future. I would totally recommended it to anyone who wants their bottom to be treated like royalty.

We have purchased Charmin Ultra Strong for years. However, the toilet paper we bought within the last couple weeks is not the same toilet paper. It has changed. It was strong and soft. Now it is just strong. Happy to not get poo finger, but still, the sandpaper across the bum is expected from Scott, not Charmin. Disappointed in whatever change has been made.

[This review was collected as part of a promotion.] Paper is definitely strong and soft. Softer than the brand I was currently using. I usually use another brand (Scott) and this one is much better. Easy to roll and gets the job done! Just wish there were more sheets on the roll.

[This review was collected as part of a promotion.] Having two boys that are handling things... on their own in the bathroom means we need a toilet paper that is strong. Charmin Ultra Strong is strong enough that my boys can take care of business and not make a mess. It doesn't take as much which means we don't run out as often. I grew up using Charmin.

[This review was collected as part of a promotion.] When I got this I was of course skeptical. In the past I have found that buying the store brand of items is just as good as buying name brand. I have had my wife buying the store brand of basically the same thing as this product, and my whole family likes it. When we tried this one we were impressed of course about the softness, which is just a tad softer than our store brand. It also lasts just as long. Even though my family was impressed with the product I think we are going to stick with the store brand only because we have three children and it is cheaper.