Helping you enjoy the go is our goal, and we're beary sorry to hear that wasn't the case. In October 2024, we upgraded Ultra Strong to improve cleaning performance and perception through cloth-like look and feel with new multi-directional cleaning. We added more fibers to be a softer and more absorbent TP as well. All our rolls go through strict quality controls to ensure our best reaches you, and we'd really like to see how we can help further to get you back to enjoying the go with Charmin once again. Please call us at 1-800-777-1410. We're available Monday-Friday from 9am-6pm EST.

Your loyalty to Charmin over the years really means the world to us and we're sorry you feel the quality has slipped over the years. Our Ultra Strong does go through strict quality checks to ensure that it reaches you with the best strength possible condition. We really appreciate you reaching out and we’ll be sure to share your thoughts with our Quality Team.