[This review was collected as part of a promotion.] My family has been using the Charmin Soft vs. Charmin Ultra Strong brand. This product seems to have great durability and requires using less overall paper. I still think we prefer the soft charmin product however.

[This review was collected as part of a promotion.] Charmin Ultra Strong is high quality TP. I would be hard-pressed to fine a better product. The rolls have gotten skinnier but I am not using any more sheets than I previously did so if anything, I am doing less with more.

[This review was collected as part of a promotion.] I received my sample of the new Charmin Ultra Strong and figured it would be the same as all other toilet tissue that my wife buys. I installed a roll, so that the family and I could give it an unbiased trial. That same day, my daughter commented that she liked the new tissue and asked if my wife could buy more. Did I really hear a teenager ask for toilet paper?? Was it really that much different?? I had to admit that it was actually a huge improvement over our usual brand after I had tried it myself. I think that our house has a new toilet tissue.

[This review was collected as part of a promotion.] 3 kids and 2 adults gave this product a try. The adults felt that the product offered durability during that private moment when durability is most valuable. The kids, being under the age of 5 really did not care but the parents appreciated the soft feel and durability when taking care of the kids when "doody" called. In the past, we have used multiple products and settled with the average results. This was a great product on all levels and will be used again...and again...and again

[This review was collected as part of a promotion.] Just a great TP. We use it in the house, everything is good, nobody complains - switch brands and people get mad. My children ask for it by name. When my son went off to college this is the TP he asked for to put in his dorm room. My butt and pocketbook give it our highest rating!It may be pricier than some but is worth every penny.

[This review was collected as part of a promotion.] Most tp that is strong tends to be rough, but not this one. It has great absorbability and is soft as well. There isn't any ripping or shedding. This is definitely a top of the line tp. Highly recommended.

[This review was collected as part of a promotion.] I've had the opportunity to try out a roll of Charming Toilet Paper and overall I can say that I'm fairly impressed. The toilet paper is very tough and absorbent. Most impressive of all is that it doesn't flake apart while in use like some other lower quality brands. My only gripe is that perhaps it is a little too tough and needs a bit more plush to make it softer. Despite this gripe, my family and I loved this toilet paper and we would love to purchase more in the future.

[This review was collected as part of a promotion.] This is the strongest Toilet tissue I have ever used, it is strong enough to stand up to any issue. The rolls seem a little small, but for strength you get you are able to use fewer pieces to get the job done. Because of the strength provided by the Charmin Ultra Strong the trade off comes in the softness, while it is not sandpaper rough by any means it is not the softest paper around, so if softness is a aspect you are looking for this may not be the tissue for you, but if you are looking the strength this is the right stuff.

[This review was collected as part of a promotion.] I need a toilet paper that can handle any mess that comes it way but I also need to leave me clean and fresh along with comfort. I have found that in this paper. It seems no matter how often you go it works as good as the first time and gets the job done.

Our family loves this product. We have noticed, however that the quality often varies, especially when we purchase different roll sizes. The main problem I have is that it is hard to compare prices because sometimes the "giant" roll size is 220 sheets, and sometimes it is 209. I find this deceiving.