[This review was collected as part of a promotion.] I typically would buy the toilet paper I had a coupon for or the cheapest, it wasn't something I necessarily splurged on or thought about. After receiving the Charmin Ultra Strong free to try out, I realized the difference. It's noticeably thicker, stronger and more absorbent. And it's still soft for your bottom. I actually had a roll of a generic cheap brand and was able to compare. I could tell I was needing to use less and that the role lasted longer. Since the campaign started, I've already purchased another role and intend to continue using Charmin.

[This review was collected as part of a promotion.] My family has long ago decided that Charmin Ultra Strong TP was the one for us. We'd tried other brands, but they were too rough, too flimsy or required too many sheets to get the job done. Charmin Ultra Strong is durable, comfortable and we don't need to use a lot of sheets. We not only use it for adults, but also for our potty-training 3 year old. So it's gentle enough for a preschoolers sensitive areas. It's been awesome!

I would never use anything but Ultra strong. Now the last time I purchased It they had been totally changed. You have made the rolls so big they won't fit in my paper holder and they are now only 1 ply You need to go back to the 2 ply or I will have to switch to Northern or Cottonelle

[This review was collected as part of a promotion.] King Charmin wiped the competition clean and retained the heavyweight title! There is only one go-to brand when you have to go, Charmin. The new Ultra Strong tissue does everything you would expect from the leading brand as they roll out a new product. I was provided a free sample from BzzAgent and Ultra Strong did not waste my time, in fact it was an uplifting experience!

[This review was collected as part of a promotion.] I swapped out a couple of rolls of our regular stuff (Kirkland Signature) for some of this Charmin Ultra Strong. For the most part, my wife and I could barely tell the difference in feel and function of the TP. I must say that the two-ply part functioned better than Kirkland. They stayed together well. Kirkland's TP sometimes separates a bit. Where the Charmin really falls short is on the size of the roll. The roll is considerably shorter, and about 1/3 skinnier than the Kirkland rolls. This makes the rolls run out a lot faster. I think it also comes in a lot more expensive than Kirkland. For the small amount of difference in feel and function, I'm sticking with Kirkland, based on the price per sq. ft.

[This review was collected as part of a promotion.] I was excited to try Charmin Ultra Strong toilet paper. This toilet paper is absolutley worthy of the name. My son is just finishing toilet training and this toilet paper has been a wonderful addition to the bathroom. I will continue to use this toilet paper for a long time.

[This review was collected as part of a promotion.] Awesome toilet paper! It has nice soft thick texture to it which means I use less paper to get the job done. It leaves me feeling clean while not tearing apart doing so unlike other tp that I've used.

[This review was collected as part of a promotion.] I was skeptical as to whether the Charmin would live up to its Ultra Strong title. It went above and beyond all expectations. In house of 5 the Charmin went farther because you didnt need to use as much to do the same as some of the other brands. I would recommend Charmin for anyone looking to find a soft, strong and reliable toilet paper for their house.

[This review was collected as part of a promotion.] I have not used this kind of bathroom tissue is so long and forgot how soft it is and gentle even on a baby. even to blow your nose with its better then any tissue I have ever used I will always be using this item even when this campaign is over even if it does cost more money then the cheap stuff I will still always use it only, any other cheap stuff either just rips right up, sticks to you, or scrapes you up and you are sore after using it..

[This review was collected as part of a promotion.] This is an above par product in terms of quality. Thicker than some of the other brands, stronger, and that perfect medium between soft but not too soft. Absorbs and cleans well, does not leave any of that dreaded lint or small pieces behind. Overall it is on par with my regular bathroom tissue. The only thing keeping it from being above par to my current brand is the fact that these rolls "disappeared" around 2-3 times faster than my normal brand. If the roll lasted longer, then it would probably have replaced my normal brand as a household favorite.