[This review was collected as part of a promotion.] I mean, it's toilet paper. As long as it's not the cheapest single-ply wisp of material, or the pulpy sandpaper horror of middle school bathrooms, it is what it is. This particular one, being allegedly thicker, seems a bit stiffer, but I still find that you'll use the same amount. It's comfortable, but not worth a price premium.

[This review was collected as part of a promotion.] Charming Ultra Strong toilet paper is very strong and soft! It doesn't take much to get the job done, and the rolls are huge! I was very pleasantly surprised just how thick and strong it was. I will definitely be buying more!

[This review was collected as part of a promotion.] I really thought that the Charmin Ultra Strong was of the highest quality. It was much better than my regular store brand and I plan to buy it in the future. The paper is soft but holds together well.

[This review was collected as part of a promotion.] I really liked this bathroom tissue! It was heavy duty but still very soft. The best thing I noticed was that it was very durable. It did not rip or leave anything behind. Charmin is my favorite brand of toilet paper and I would prefer it to others, but I will by something different if I can get a better deal.

[This review was collected as part of a promotion.] I liked the charmin ultra strong tp, but it didnt last as long as scott 1000 sheets did. the scott brand is hard to beat though. it all depends on your preference in tp. i prefer longer lasting vs softness.

Like so many others, I have used this product for years, but have been so disappointed in the changes of late, I will no longer use it! Not only is it narrower by far than it used to be, but it is thinner and less effective. I read others say they use it to blow their noses, but I wouldn't use the one being put out now, it tears too easily. And no longer is it what I would consider "quality"! You lost another faithful customer!

We have used Ultra for 10 years. Lately it has not been as soft as normal. I thought it was just a bad batch, but it has continued over 6 months now. I know every company is trying to squeeze every penny of profit they can, but the consumer is getting the bad end of the deal. They may save costs in production, but they will lose in the long run because consumers will find another brand. If they are going to give us an inferior product, I might as well find the best deal for my money and quit paying the premium for a product that no longer lives up to its name and reputation.

[This review was collected as part of a promotion.] I was a bit skeptical at first that I might notice a real difference but I guess I was wrong. I usually add water to my toilet paper to get that clean feeling every time, using my regular brand I have to make 4-5 plies for it to hold without breaking up when used. Charmin Ultra Strong is superior, holds well while still gentle enough. This product also lasted much longer than anticipated, I feel that I'm using half the amount of paper every time without worrying if it's going to do the job right. I would recommend Charmin ultra strong if you're looking for a strong yet soft product, you'll be glad you did, It is worth the price vs cheaper products as it gave me the confidence I need while using about half what I usually use.

My Husband lives with Crohns disease, effecting his life by needing up to 15 bathroom breaks per day(adding up to 2-3 rolls). Of all the toilet papers, he chooses Charmin Ultra Strong. Thank you Charmin for making an uncomfortable situation a little more.... comfy :)

[This review was collected as part of a promotion.] I love love love this toilet paper. I told my wife not to buy any other. You use less and the roll last longer than the others. It is much softer than the other brands. I have been very picky about my toliet paper. You onoy need like 3 sheets. And holds up really good.