[This review was collected as part of a promotion.] If you're looking for a cost effective and thorough toilet paper, look no further! No product is left behind and not many sheets are needed. We used to use Cotonelle, but I think we will be a Charmin family from now on.

Charmin, you have ruined your product. I am sure that you know your new and unimproved toilet paper is intentionally of much lower quality, I just can't believe that I am actually so angry with Charmin for doing this that I am taking the time to e-mail you and to enter this review. I am now trying other brands to find a replacement that meets my needs. What a pain. Be sure and contact me if you ever come to your senses and restore the product quality, I would be happy to be your customer again if you do.

[This review was collected as part of a promotion.] Charmin Ultra Strong is a great toilet paper. It's strong, tough, and perfectly soft for your tush. It leaves you feeling clean and complete after using the bathroom. Compared to my regular toilet paper, it goes beyond the rough, weak paper I usually use. After the campaign, I'm definitely going to begin using Charmin Ultra Strong regularly in my bathroom at home. And if anyone ever asks me for a tp recommendation, I'd have no qualms throwing the suggestion of Charmin Ultra Strong in their direction.

[This review was collected as part of a promotion.] It certainly lives up to its name that it is strong, but there is just not enough TP on the roll for a family of four. Maybe if you live by yourself I suppose. It is just very annoying having to replace the roll so often. For that reason we will nto be buying this product in the store unfortunately.

[This review was collected as part of a promotion.] Let me just start off by saying i love this toilet paper.This toilet paper is strong and gets the job done when i need it to. I recommended this toilet paper to all of my friends so far and a 5/6 of them liked this brand of toilet paper. Thanks Charmin for making your toilet paper so ultra strong but also extremely soft for my skin.

[This review was collected as part of a promotion.] What a delightful experience. I have use Charmin toilet paper before but this is like toilet paper royalty. It's an understatement to say it's soft. It was like using a pillow. In the past, I have used soft toilet paper before but it has always fallen apart. I would actually hate using them. This Charmin Ultra Strong is awesome. I really enjoyed using it. I plan on getting more and spending the word.

[This review was collected as part of a promotion.] When I received my 4 pack of Charmin Ultra I immediately opened it up and added a roll to the rotation. Once the old roll was empty I was able to give the Charmin a try. Upon inspection you can tell right away that it is thicker than regular two ply. In fact it is kind of like a thin paper towel. It really doesn't feel that soft to the touch either. When put to the test it is strong and quite absorbent. And like it says; you don't need to use as much. This would be an advantage except for the puny rolls they give you. So even if you use less you will be changing rolls just as often and paying more. I personally think it is a very good product. My wife, however, thinks it is too rough. It is not as noticeable to me but I can't justify paying more for this product. There are other products that get the job done for a lot less money.

Charmin ultra strong is the only toilet paper we use in our home. My spouse says it’s the only toilet paper he can trust won’t break apart when he needs a wiping most. The toilet paper is effective, soft, reliable, and durable. The larger bags are very easy to store in the bathrooms. Because of how narrow they are standing up on an end, they can sit between a wall and a door, or even between the toilet and a wall.

I have been using Charmin for a very long time. So long in fact that I trusted the quality. But things changed. The quality has been reduced considerably as well as the size of the roll and also the width of the roll. I am now in the process of testing out other brands. What a shame that companies feel it is necessary to compromise quality and size. I'd rather have the price increase than buy something this useless.

[This review was collected as part of a promotion.] I really was excited to try out the Charmin Ultra Strong since I'm rather particular about what toilet paper I use and buy. I was impressed with the softness and ability to clean up just as well with fewer sheets. The rolls fit into my holder nicely which some do not and seemed to last just as long as other brands I've used. I would give the Charmin a full five stars but I noticed my toilet has been backing up more than usual since I've been using it. Could be the Charmin or could be the increased traffic with holiday guests. Overall, though, the Charmin Ultra Strong lived up to its name.