Thank you for sharing your feedback with us. We’re sorry to hear that your Bounty Prints Select‑A‑Size – 12 Rolls felt thick, stiff, and not very absorbent. Bounty Prints uses a different pattern and texture than our regular white Bounty, and some people notice that it can feel a bit firmer because of the decorative print layer. If you prefer a softer, more flexible towel with stronger absorbency, you may want to switch back to regular Bounty — it’s designed to be our best balance of strength and absorbency without the extra stiffness you experienced. If you’d like to share anything more, you can reach our Bounty team at 1‑800‑926‑8689.