Up until a month or so ago Sam's cinnamon rolls were large, dense bakery level pastries. Now they are cheap, tasteless & low quality. They look like factory made, generic sweet rolls that should come in a plastic package. Seems like they cut corners to save money & it really shows. I won't be buying them again. Disappointing.

These cinnamon rolls lack the taste and convience of the individual cinnamon rolls that Sam's originally had. Why would they change a good thing? Not a fan of these at all. Will not purchase again. Bring back the 8 count single rolls!! I am highly saddened by this change.

The new 10ct cinnamon buns are HORRENDOUS. They are dense, hard, dry and literally the worse cinnamon buns you can buy.The 8ct rolls that they had were beloved and THE BEST. Why change that to such a downgrade is extremely disappointing.My in laws just cancelled their membership over the cinnamon rolls bc they went there primarily for them and I think Im next to follow that...Ive seen a few downgrades but this takes the cake

I've seen other people say it and they weren't kidding! Whatever change they've made they look unappetizing and the taste doesn't even compare to how they used to taste, I highly WOULD NOT recommend! They are hard, no taste and icing is terrible too@ I'll NEVER buy them again!

I purchased these 2 days ago and they are not the same as the individual ones that Sam's used to sell. They are hard, way more cinnamon then needed and they are not fresh! Even after warming one up in the microwave to see if that helped - nope! It was still hard. Very disapppinted, bring the old ones back!! I will not purcahse this item again!

Do NOT buy these, buy the ones that are in individual wrappers (like muffins) as these are disgusting. They are TOO dense and not sweet and flaky. The cinnamon mixture inside is GOOEY and not buttery and melty. There's not enough cream cheese frosting on top. I LOVE cinnamon rolls and these just LET ME DOWN!

Good but prefer regular icing

They were pretty dense, so they seemed doughy and to much icing for us.

Horrible! Being back the old ones!

Will never buy this product again.