If I could give zero stars, I would! These are a sad, sad disappointment after eating the giant, delicious ones you used to have. The new ones are just a can of cinnamon rolls in tin pan that my kids could make. Everyone I know is disappointed in the change and want the old cinnamon rolls back!!!

Up until a month or so ago Sam's cinnamon rolls were large, dense bakery level pastries. Now they are cheap, tasteless & low quality. They look like factory made, generic sweet rolls that should come in a plastic package. Seems like they cut corners to save money & it really shows. I won't be buying them again. Disappointing.

Dry and not so tasteful.

I've seen other people say it and they weren't kidding! Whatever change they've made they look unappetizing and the taste doesn't even compare to how they used to taste, I highly WOULD NOT recommend! They are hard, no taste and icing is terrible too@ I'll NEVER buy them again!

These cinnamon rolls lack the taste and convience of the individual cinnamon rolls that Sam's originally had. Why would they change a good thing? Not a fan of these at all. Will not purchase again. Bring back the 8 count single rolls!! I am highly saddened by this change.

These are the worst cinnamon rolls i have ever had. They are stale and hard, i tried warming them up in the microwave and also added steam to try to soften them a littke but it didnt work. The taste didnt improve my opinion either. Do not buy these unless you are going to feed them to livestock, even then, think twice about it. DO NOT RECOMMEND; ZERO STARS.

Misnamed as should be called Dough Rolls as these are like eating a wad of dough and no cinnamon flavor at all. Made the mistake of buying 2 packs at once and will not be buying again ever. Threw them out - waste of money. Please bring back the individual 8 pack cinnamon rolls - those are yummy!

The new 10ct cinnamon buns are HORRENDOUS. They are dense, hard, dry and literally the worse cinnamon buns you can buy.The 8ct rolls that they had were beloved and THE BEST. Why change that to such a downgrade is extremely disappointing.My in laws just cancelled their membership over the cinnamon rolls bc they went there primarily for them and I think Im next to follow that...Ive seen a few downgrades but this takes the cake

I purchased these 2 days ago and they are not the same as the individual ones that Sam's used to sell. They are hard, way more cinnamon then needed and they are not fresh! Even after warming one up in the microwave to see if that helped - nope! It was still hard. Very disapppinted, bring the old ones back!! I will not purcahse this item again!

Why in the world would you change the cinnamon rolls? They were perfect they way they were. If I wanted a cheap dried out awful tasting cinnamon roll I could go literally anywhere to get it. The old cinnamon rolls were a huge hit in my house. We threw these new cinnamon rolls in the garbage after trying them. Hopefully, you're sales on these will tank and you'll read the reviews and realize you messed up and revert back to the old and better recipe.