We haven't updated the formula on our Tide Original recently. We'd like to learn a little more about the bottle you have, and get you back to that five-star experience you love! So we can, please give us a call at (800) 879-8433.

We haven’t changed our formula in almost two years, and there hasn’t been a change to the scent in quite a while. We’d like to find out more, please call us at (800) 879-8433.

We very much appreciate your loyalty to Tide, Molly, and we would never want to disappoint you. People like you, people who love Tide and its scents, are core to our motivation and we do continuous research on how to serve them better. Inspired by what people told us in this research, societal trends and the science behind the sense of smell, we have enhanced our Original scent which now also offers longer lasting freshness experience. Rest assured that we're letting our team know that you'd like to see some changes made, but in the meanwhile we'd be happy to help you find a new favorite. Have you checked out our Mountain Spring scent? It has many notes similar to our old Original, so we think you'd really enjoy it and we'd be happy to have you try some on us. Just give us a call at (800) 879-8433.