I noticed a change in the smell of Tide when I bought a new jug from Costco. I like the change. To me it smells fresher but it is still the same Tide clean.

[This review was collected as part of a promotion.] I absolutely love this detergent. Not only does it have the cleanest smell it works amazing on all laundry.

[This review was collected as part of a promotion.] Love how good Tide makes my clothes look and feel and also it makes them smell so good, I would recommend it highly.

[This review was collected as part of a promotion.] I love using tide detergent on all my washing cycles. It always gives me the best clean and smell. I love how fresh it makes my towels especially

New smell is the worst. The Original Tide smell was iconic (all I've ever used in 40 years), and now smells like the cheapest perfume ever. I see I'm not alone. Checking out the competition currently.

Please stop changing the scent of your products without warning. I buy several bottles of detergent at a time and am now stuck with another smelly detergent I will throw in the trash.

[This review was collected as part of a promotion.] Loved the new Tide detergent that I recently received. It effectively cleaned all my various laundry including whites and colored. I especially loved clean scent.

I used to LOVE the Original TIde and was a faithful customer but you have changed the scent and it is terrible. You will lose a lot of customers if you do not bring back the original scent.

The new Tide has a terrible, overwhelming smell. I have been using the Tide Mountain Fresh HE for the last few months, but now I am no longer able to get it. Where do you recommend buying it?

The fragrance on the original tide was the reason I used it, and it seems to have changed! I want the old scent back, and have changed laundry detergent brands because of the new smell.