We always hope to be as transparent as possible, so we'll be sure to share your feedback with our Design and Marketing team. We do want to share that we recently upgraded our scent in order to provide our laundry users with a longer-lasting scent experience. While we did have to say goodbye to a couple of formulas and versions, we were able to say hello to an upgraded clean that sticks around long after. We think you'll enjoy our Tide Mountain Spring Liquid or our Tide Original Powder, as these closely match the scent you've come to know and love over the years. If you'd like to try either one, please give us a call at (800) 879-8433.

While we're sorry to hear that you're not a fan of the freshness update we made to our Original scent, we really appreciate your honest feedback and rest assured we're letting our team know that you'd like to see changes made. We would never want to disappoint you, so we'd love to help you find a new Tide favorite; have you checked out our Mountain Spring scent? We think you'd enjoy it, as it has very similar notes to our old Original, and we'd be happy to have you try some on us. Just give us a call at (800) 879-8433.

We've updated the scent of Tide Original Liquid Laundry detergent to provide a better freshness experience particularly on dry fabrics. If you're partial to the old, herbal scent of Original we recommend checking out our Tide Mountain Spring scent, we think you'll really love it. If you have any questions, always feel free to give us a call at (800) 879-8433.

While we're sorry to hear that our freshness update hasn't been your favorite, we appreciate your honest feedback and rest assured we're letting our team know that you'd like to see changes. We've got great news though, our old Original scent lives on in our Mountain Spring scent, so you can keep enjoying the freshness that you love!