My husband and I have been using tide for 24 years. A couple of years ago I purchased a HE washer. Love Tide's product for that. We love the fragrance free. Great product. Would not switch to anything else.

The new fragrance is strong and lasts a long time in fabric. This was a bad thing at Thanksgiving dinner when the tablecloth and cloth napkins and my clothes smell from the detetgent.

[This review was collected as part of a promotion.] We absolutely love Tide Original Liquid Detergent for cold water.. it works great and is smells wonderful.

The fragrance on the original tide was the reason I used it, and it seems to have changed! I want the old scent back, and have changed laundry detergent brands because of the new smell.

We only use tide in our household. We love their scents and how concentrated the detergent itself is. Always leaves our clothes feeling and smelling really clean.

I really hate the new smell. It is way too strong and perfumey and really overpowering. This smells cheap and gross. Change it back, or you'll be losing customers. Starting with me.

[This review was collected as part of a promotion.] Excellent detergent that cleans the dirtiest of clothes and leaves clothes feeling and smelling clean!

Tide original has a good clean scent that I love and works so good at getting clothes clean and free of stains and smells! I would recommend this product, it's affordable and works well. 

I love how clean and fresh my clothes smell after using this liquid detergent. It lasts me a long time per each bottle and it is affordable for our family long term.

Please change the scent back. I couldn't believe how strong the scent was on the Tide Pods I just purchased. Why on earth would you change something that wasn't broken?