I’m a 3rd generation Tide user. It’s my go to brand every time. My grandmother used it to remove oil stains from my grandpas work clothes. My mom used it. The fragrance hasn’t been good over the past few years though. It smells fruity. I grew up with the “clothesline fresh” scent. Sweet isn’t a clean smell to me. Please bring back OG Tide. I miss the smell of clean.

[This review was collected as part of a promotion.] Hands down the best laundry detergent on the market. With a very active family and a bunch of kids we need a detergent that can handle everything my family throws at it. Tide answers the call. Absolutely love the cleaning power and how it easily removes all the stains we drowned our clothes in. And it smells good. We couldn’t ask for a better detergent. Time for life. Highly recommend.

[This review was collected as part of a promotion.] I tired the Tide for cold water in several loads of clothes that I usually wash in hot or cool water. I was very impressed at how well it removed stains in cold water. I really didn't think it would work on stained kitchen towels & my husbands t-shirts but it did.

[This review was collected as part of a promotion.] This is byfar the best laundry detergent on the market. It leaves my clothes smelling perfectly clean but not with an overpowering scent. I don't know what it is but I always use Tide, its the best!

[This review was collected as part of a promotion.] I have always been a fan of Tide. I enjoy the way it smells and the way it cleans. Tide does a good job of getting out stains and keeps clothes colors looking fresh and new. Another trick I've learned is that if you pre-soak a stain in some detergent, it does a better job of getting the stain out (e.g., grease pop stains, coffee, pasta sauce, etc.). The liquid detergent doesn't leave any residue on clothing either. Overall, it's like liquid gold in our household, and I will continue to use it in the future.

[This review was collected as part of a promotion.] Really impressed with how much cleaner my clothes are with Tide he turbo clean. It takes less detergent to do a better job. Helps as a pre-treater on stains. With grandkids playing in the mud I am no longer worried. The scent is nice.

[This review was collected as part of a promotion.] I haven’t used liquid laundry detergent in years. I’ve definitely bought in to the whole pod hype and I love them....however after using this liquid detergent I’m beginning to wonder why I pay the extra money? This works great and although I thought it might be “messier” it’s not! I don’t know what my hesitation has been to liquid detergent has been for years, but I like this a lot and I’m always looking to save a few bucks!

[This review was collected as part of a promotion.] I really like Tide laundry detergent.It gets all of my laundry clean and fresh! I like the original scent.I don't have to worry about stains or colors fading because I just pre treat any stains first. I would recommend Tide to family and friends.

For decades Tide Original Scent was the only detergent that did not aggravate my sensitive skin allergies...now that you have changed it, I can no longer use it as it now causes my skin allergy symptoms to flare up, and I also greatly dislike the new fragrance. I am now forced to hunt down a replacement detergent. Please bring back the old formula and fragrance! Sincerely, Nissa

[This review was collected as part of a promotion.] TIDE IS OUR FAVORITE! We know there are a number of detergents in the marketplace but none are better than Tide. We are longtime fans for many reasons...we have not found another that matches the cleaning power and smell.