[This review was collected as part of a promotion.] Tide original detergent is like the Godfather of all detergents. It cleans my clothes well and it leaves them smelling wonderful. Tide is a brand I trust and feel safe using on my clothes. It does not irritate my skin and it keeps my clothes fresh smelling. The cap makes it easy to know how much detergent to use for a load. It is my go to for laundry soap. It is affordable and in every store. I definitely recommend Tide detergent.

[This review was collected as part of a promotion.] Tide has been my all time favorite laundry detergent for years. I used the HE Tide in my old top load washing machine not knowing how it would perform. It was as effective as regular Tide. Love the lasting fragrance and how clean and fresh my clothes end up.

[This review was collected as part of a promotion.] I haven’t used Tide in years to be honest. But it smells wonderful. I also washed all my rugs and they came out so clean and I can smell the Tide when I walk into each room. Definitely will be buying Tide from now on.

[This review was collected as part of a promotion.] This detergent leaves my clothes smelling nice and fresh. I feel that it washes my clothes pretty well. A little goes a long way with this detergent. It foams up nicely in the laundry machine. I only wish the bottle would be bigger since laundry never ends.

I had two tops one with a black grease stain and another with splattered oil stains from cooking. I washed both by mistake and dried them....they still had the stains. So I rubbed tide directly on the stains and let them sit for 30 minutes and washed them. Wow! the stains came out!!! This is the best product ever!

[This review was collected as part of a promotion.] I've been using Tide since, well, I started doing laundry (we're talking more than a decade). I've tried other brands, sure. But, Tide is my go to. Nothing compares. We don't say "you smell like fresh laundry". We say "you smell like TIDE". Because Tide has a distinct, fresh scent and no other brand really compares. I like my clothes and linens to give off a light scent, without being too overpowering. I also prefer the clean, natural scent, to say, some fruity alternative. Tide does a great job of getting my clothes clean, and I like that the scent lingers. The bottle is easy to pour and the top doubles as a measuring cup. I have pretty sensitive skin and can say that I have never had any adverse reactions to Tide. I have absolutely no complaints about this detergent. Okay, maybe it's a little heavy, but what can you do? I plan to keep using Tide, my favorite brand, for as long as possible.

[This review was collected as part of a promotion.] Not sure of any difference in the formula, this smells like the original Tide. I like that there is no residue on my clothes and it gets out most of the stains from two crazy kiddos and one very rough and tumble hubby. This size will last a good while for our family of 6 with no issues.

[This review was collected as part of a promotion.] Tide worked beautifully to clean my colored clothes in cold water in my high efficiency GE washer. As compared to by previous laundry detergent, the clothes came out very clean with no effect on color or color leakage. As a bonus, the tide scent is so refreshing. This is a really good product.

I recently wrote a review about the change in the scent of Tide liquid HE with bleach. You kindly replied that I should try the free and clear tide. I wanted to let you know that my mother who lives in another state just told me she used a new bottle of Tide HE with Acti Lift and she disliked the smell so much that she actually threw out the clothes she washed! There definitely is a change in the scent of Tide with Acti Lift. It is very strong and bitter. I have changed to using Tide powder and love the fresh delicate scent of the original formula. Please do not put Acti Lift in the powder. I do not want that scent to change as well or I will have to switch to another brand all together. I see that other reviewers have noticed the change in the scent as well. Even though you may not have changed the formula of the scent, adding the Acti Lift has an effect on it. I know the Acti Lift is meant to get out dried stains but I can use a pretreater for that. I would rather have nice smelling laundry and take the extra step to use a pretreater if necessary. Again, please leave the Tide powder just the way it is. I love the way it smells and how well it cleans my laundry. Thank you for letting the consumers voice their opinion on your products.

As others have suggested, it would be great if there was more contrast in the cap color for easier measuring. Also, how about changing the shape of the bottle, make it shorter so it will fit upright in the pedestal drawer of a front load machine. I spent the big $$ to get the pedestals, and I'd sure love to store my detergent there. (I don't trust laying it on its side)