I used the turbo clean recently when I received it from Tide to sample for free. I use original and coldwater Tide regularly before this. My clothes seemed to be cleaner and softer after using HE Turbo Tide. Even my husband commented that his white shirt looked whiter after using it on the quick cycle of our washer; and he never notices laundry! I would purchase this product next time I shop.

[This review was collected as part of a promotion.] Tide Original Liquid Detergent is the OG of laundry detergents. No detergent beats it for everyday household use, it smells amazing, and doesn't dull clothes. I've tried other detergents and come back to Tide Original every time.

[This review was collected as part of a promotion.] I bought this about three weeks ago for the first time. I have always use another brand for many years. And had to buy this because the store was out of stock in the brand I always purchased. It worked great, loved the way it got my clothes clean and the way it made the smell. This is a great product that I will be purchasing again.

[This review was collected as part of a promotion.] I love this detergent I have 3 kids who like to get dirty and do get stinky l, this detergent works great for getting out the stink in clothes and the dirt out well. And I also love that it leaves my clothes smelling great. I love that it is a big bottle, I do lots of laundry and this bottle is perfect size for all the laundry it lasts me a month compared to the small bottle I'm out in 2 weeks.

[This review was collected as part of a promotion.] The scent is great for this detergent. It leaves my clothes smelling great! It cleans clothes really well and even helps lift stains which is an awesome bonus. We use this detergent for our kids clothes and it does wonders for those.

[This review was collected as part of a promotion.] I tried the new HE turbo clean on everything from denim to towels, even delicates. I got the same great tide results with the turbo clean as I have in the past with the regular HE detergent. The wash times Were set to Speed Wash and the clothes all came out just as great as when I use regular Tide HE. I did not use any bleach products or softeners and my laundry smelled great and came out soft and stain free.

[This review was collected as part of a promotion.] I love the clean this detergent leaves. My clothes always smell fresh and come out of the laundry with a sparkling clean scent. It’s easy to measure with the sizes listed on the lid and makes for fool proof dispensing.

[This review was collected as part of a promotion.] I love this product.It removed my stains with just one wash.I didn't need to do any pre-soaking.It left may clothes smelling fresh and clean.I love the scent.Very happy!! Pros: Priced reasonable,It is just an all around awesome product. Cons: None

[This review was collected as part of a promotion.] Tide original has been a long time favorite over the years.it does a good job cleaning my clothes and leaves a nice fresh scent to the laundry. Will continue to buy this detergent in the future for my family.

I was a loyal Tide user until Acti lift was added to the product several years ago. That is when the scent first changed for the worse. It has never been the same since. It also does not clean as well, especially on whites. I switched to another brand not made by P&G but every so often try Tide again. I am very disappointed. You say you base your changes on consumer research. The consumer response based on these reviews should tell you something. No one seems to like any of Tides scents now. Please go back to the old, old original scent.