We had a front loading washer back in 1960 and had to use regular detergent. The washer had a window in front so we would add a little detergent at a time until the suds barely showed at the water line. It wasn't easy or fun but the clothes were cleaner with that front loader. I bought my front loader back in 2002 because I remember the clothes getting cleaner, used less water and was greener. HE detergent was hard to find and Tide was the first HE detergent to hit the shelves. I bought the liquid HE as it dissolves easier. It is the ONLY HE detergent to buy.

[This review was collected as part of a promotion.] Tide smells oh so good. The best part is, the smell last a long time. My clothes not only look a lot cleaner, but they smell great also. The smell seems to actually last for awhile. The color in my clothes stays vibrant too.

[This review was collected as part of a promotion.] First off I've always used Tide but most recently I usually only purchase the Tide pods. I loved the scent of this liquid and was anxious to see the cleaning power of the liquid version of the brand I love. It did not disappoint. I believe that my clothes came out smelling cleaner using the liquid versus Tide pods. It's easy to use as the cup doubles as a measuring cup for finding the right amount to use to wash your clothes. Just dump it in the machine and you are ready to go. i would recommend this liquid to others.

[This review was collected as part of a promotion.] Tide works great on all types of dirt and clothes. I like using the HE in my washer as I feel better knowing it was made for it. The freash clean smell of the clothes is also an added bonus. I like the varity of sizes to choose from.

[This review was collected as part of a promotion.] I love this Tide Detergent! It’s very concentrated so you only need to use a small amount. It works very well even in cold water. It is good at removing stains and makes my clothes smell amazing! My clothes look brighter and cleaner.

[This review was collected as part of a promotion.] Really can't find nothing to complain about with this detergent, does great at getting my clothes clean colors bright wash after wash, works fantastic at getting soil stains out.  clothes smell fresh and clean its a brand I will be using for years to come.  

[This review was collected as part of a promotion.] I RECEIVED THE PRODUCT FREE FOR REVIEW PURPOSES. SINCE SUNDAYS ARE LAUNDRY DAYS AT MY HOUSE I SPENT A LOT OF TIME WITH TIDE YESTERDAY! THE FIRST THING I NOTICED WAS THE SMALL AMOUNT THAT IS REQUIRED FOR A LOAD. THE SMELL IS NICE AND LINGERED EVEN AS I WAS PUTTING CLOTHES AWAY. I DID A FEW FULL LOADS AND ONE QUCK WASH AND THEY ALL WASHED WELL. I WAS PLEASED THAT EVEN IN MY LOAD OF TOWELS IT WASN'T OVERLY SUDSY WHEN THE WASH WAS DONE AS HAS BEEN AN ISSUE WITH SOME OTHER PRODUCTS I'VE USED. MY CLOTHES ALL WERE CLEAN AND THERE WERE LOTS OF KID CLOTHES IN MY LAUNDRY! I WOULD RECOMMEND THIS PRODUCT TO OTHERS AND ANTICIPATE PURCHASING IT MYSELF.

[This review was collected as part of a promotion.] We all know the name and have probably used the product. Great product. One wash is all you need. There nothing I can say that hasnt been said about the product. Good product and works great. One wash is all you need.

[This review was collected as part of a promotion.] Tide Original Liquid Detergent has been a staple in my laundry routine for years, and for good reason. Its powerful formula effectively removes stains and odors, leaving my clothes smelling fresh and looking clean after every wash. I appreciate its versatility, as it works well in both standard and high efficiency washing machines. Additionally, a little goes a long way, making it a cost effective option for keeping my laundry clean and bright. Overall, Tide Original Liquid Detergent consistently delivers exceptional results, making it my go to choice for all my laundry needs.

I love tide, its more expensive, but now i have an he washer theres not many choices in my area. REALLY..could we please do a different color? Who has time to look at your product making sure you have the correct stuff for your machine? I know what to get, but would he?? he would grab and go.