I run a childcare business and Member's Mark brand formulas are my formula of choice. Babies seem to love it and transition to it easily from other name brands. This one in particular seems to agree with our little quite well!

Love the product, both our kids did wonders on it! but its never able to ship to us, and out of stock quite often. We live over an hour and half away from any Sam’s so its tuff to justify.

We started using this for our 2nd baby. It is essentially the same as Gentlease for a fraction of the price. We will continue to buy it as long as it remains available.

My baby does really well on this formula. She definitely has less gas and I love Sams fast shipping. I always keep a container coming so we never run out!

We’ve used this formula for all our babies but please consider going back to the “non premium” this has nearly doubled in price over the last 6 or 7 months from $25 to $35 and now $43?! This is so difficult with twins especially.

They definitely changed something and not for the better. We've used this formula for a long time and the newer batches smell so bad. I even had old batches to compare side by side and it was significant. We returned them and stopped buying this store-brand. It's not worth the risk with how long recalls take to gain traction and happen.

Great value

So glad I took a chance and decided to try this stuff! My baby doesn’t seem to notice the difference between this and the Enfamil neuropro. I compared the ingredients on both and there was only one difference in the amount of something in this one vs the Enfamil.

When I first started buying this formula for my first it was $29 and now it's almost $50!!!!!! It's gone up almost $20 in 2 years. It's about the same price for name brand formula. Only reason I got a Sam's club membership was for the affordable baby formula but this is ridiculous. I won't be renewing!!!!

My son and daughter both require gentle formula... when they started it was the original gentle they offered it was 28 bucks. Such a relief on the wallet from the name brands and just as good of a product. Then all of a sudden the formula disappeared and they slapped the word "premium" on it and jacked up the price...then a few months later it was jacked up AGAIN. SHAME ON YOU SAM'S. Babies require formula as their form of nutrition when they cannot be breastfed...it's not like I can blend up a chicken breast for the kid...I'm FORCED to pay these prices and to tip it off...it's NEVER stocked. I am them forced to spend even more on name brands which are also outrageously priced (shame on them too, might I add). Ita really just thing Advantage of people and their families at this point.