Thanks for taking the time to share your experience with Pantene&#39;s Coconut Milk &amp; Shea Butter Shampoo. Our apologies that you noticed some frizziness. Frizz is most often an indicator that you may not be using the correct version for your hair type, or you may not be using enough conditioner. <br /><br />We recommend trying a richer conditioner, using a conditioning treatment 2-3 times a week leaving it on your hair for up to 5 minutes, and/or even using more conditioner on the ends of your hair. using a leave in conditioner instead of a rinse out conditioner can even help prevent frizz. <br /><br />We&#39;d love to assist you further so feel free to give us a call at (800) 945-7768, or send us an email from our Contact Us page. <br />