This is my go to toothpaste! I love the way it tastes and it makes my coffee stained teeth look like I just got them whitened.

My second pick of tooth paste. It’s not bad but doesn’t get as much sudsy as I like. IMO suds are what makes me feel like it’s actually working

It’s a good toothpaste as far as cleaning goes however I wouldn’t say that it necessarily whitens your teeth

This toothpaste tastes great, whitens my teeth, doesn’t cause sensitivity, and keeps my breath fresh all day.

I used this brand for years because I enjoyed the taste. I wish the whitening pay off was better. I still keep going back to it though.

It's an alright toothpaste but I feel like even though you brush your teeth 3 or 5 times it doesn't give you fresh breath 

Love this product! Great taste and doesn’t have a gritty feeling. I haven’t noticed much whitening however.

Always been my favorite. Has the best flavor, cleans fantastically and always leaves my breath smelling good and my teeth looking white

I love this tooth paste it keeps my teeth looking white and feeling good and I feel like this tooth paste does such a great job at it!!

Love this toothpaste. It taste good, and doesn’t leave my teeth feeling gritty but enough where I know they’re clean and protected.