After 2 brushes my teeth are shiny white. The toothpaste doesn't leave the hard peroxide taste in your mouth either.

Favorite toothpaste great flavor love how clean my teeth feel after I brush them. It is one of the more expensive toothpastes

My favorite toothpaste! Tastes great and keeps my teeth clean! I frequently get complimented on how white my teeth are!

This is my go to every day toothpaste it definitely whiten my teeth I like it a lot and will keep using it

It's an alright toothpaste but I feel like even though you brush your teeth 3 or 5 times it doesn't give you fresh breath 

I love how this makes my teeth look! I use it regularly, and I like that the mint is not too strong.

This is the only toothpaste I will use, I have braces so I can't use any whitening strips but this does almost as good of a job

This is a great whitening toothpaste. The flavor is also minty fresh. This always leaves my mouth feeling clean.

I buy this toothpaste regularly, and love it. I don't know that it actually makes a difference in color, but I love how fresh it is.

Appealing taste. Leaves teeth feeling clean and your breath fresh. I've noticed my teeth looking whiter and brighter since using it.