This has been my favorite toothpaste for well over 5 years now. It is the mintiest flavor out of all of the 3D white toothpastes and always leaves my mouth feeling fresh. I have also been asked how I keep my teeth so white and my answer is just brushing with this twice a day.

I know that this is a favorite product among many people, but it was not for me. I did not find much (if any) noticeable whitening. Also, something about the ingredients cause ulcers in my mouth and break my chin out when I use it--very personal to me, but odd. Took forever to figure it out. Otherwise, it is a fresh and nice product. 

My husband and i have used this toothpaste for YEARS and we both often get complimented on how white our teeth are! We both are heavy coffee drinkers as well, so that’s saying something about the effectiveness of the whitening aspect! Love the minty flavor as well

I enjoy this toothpaste a lot! My teeth always feel so clean and fresh after I brush them. It did meet my expectations. I would use this product in the morning and at night, and in between. I enjoy the packaging, and it was very easy to use. I would buy this toothpaste again!

I love this toothpaste, it is amazing! I can notice my teeth starting to get more white after just one week of using this toothpaste. The mint flavor of this toothpaste is subtle but still mintly and leaves your mouth feeling fresh for the day. Deffinetly gets rid of my coffee breath.

Good whitening toothpaste. Very harsh if you have sensitive teeth or gums. You will notice after a couple days of using it that your gums are sore. I switch back-and-forth between this and Sensodyne to keep my teeth and gums from getting too sensitive. 

This is my go to toothpaste! Don’t listen to what they say about fluoride!!! There’s a reason that countries that don’t have it in their water have tooth decay issues by age 40. I also can say that I notice a change in the shade of my teeth with continued use.

Love the product but the outer packaging (blue color specks) are peeling off and going all over the bathroom sink!!!! I put duct tape around the package --- why waste good tasting toothpaste. BUT the packaging development team need to do better on outer packaging!!!!

I'm a creature of habit so this stuff has been my go to for several years. Keeps my teeth clean and more importantly isn't overly abrasive like other toothpastes I've tried. I do not think it really whitens your teeth, but more so keeps them at the same level of whiteness you're currently at.

[This review was collected as part of a promotion.] I was suLesson learnedper skeptical and I have to say that after one week of using this product according to directions (twice daily for 2 minutes) that it works to whiten teeth! Now, they aren't Chicklet white, blinding white, which is fine. It's not a drastic difference, but my teeth are noticeably whiter and brighter than before. I recently had a professional cleaning and was considering the Whitestrips, which I've never used. I will offer one point of caution...if you are a scrubber, as I am, and tend to brush hard and fast...don't. I am diligent about brushing better, not harder. So, a bad habit is being broken, which is a good thing. My teeth have lost their mild yellowish cast and look bright, which is a good thing. They feel clean and look great, the product seems to work. My only question is this...is it the product or the fact that I am spending more quality time brushing and caring for my teeth that before that is making the difference? Could I get the same results by applying this routine with any ordinary toothpaste or baking soda? Well, I plan to continue with this product until it runs out, then I guess I will find out.