I am a smoker. I use this product to keep my teeth from getting awful yellow. It doesn't help I'm also a coffee finatic. If I cheap out and buy a different brand whitening toothpaste, it never lives up to this one. And it's a great way to prolong the effects of crest white strips.

This is definitely one of my favorite toothpaste formulas. It always leaves your mouth feeling clean, does not have a gritty residue that some others have (as in they do not foam up completely and don't really get moved around your mouth) and is more of a sweet, mild mint flavor than other brands. I have definitely noticed a difference in teeth whiteness with consistent, twice daily use of this product.

I am really bad with staining my teeth. I drink a lot of coffee, use smokeless tobacco, and take a lot of inhaled medication that also isnt great for my teeth. I've always had badly stained teeth but using this every day definitely gives me a noticeably different clean and fresh look. It doesnt come immediately but I can already see a difference in photos after a couple of weeks.

I love the taste of this toothpaste. It smells very good too. It's effective but the whitening effect isn't the best I've used. I recently switched from this for over six years to another whitening toothpaste. Everything about this one surpasses the competitor, aside from how quickly I saw whitening results with the other.

I am currently using this product and have been fairly happy with it so far. I have seen a huge difference in the whiteness of my smile, but it does not leave my breath feeling as fresh. It still feels clean but not as fresh as I would have liked. I still really like it!

I think this product does the job, but I don't know if it really works. I do feel like it maintains the whiteness of my teeth. I don't think it continually makes them whiter. I do continue to buy it though because I love the crest brand and the flavor is great.

Crest 3D white strips work fairly decent as long as several applications are applied, however they are extremely expensive and would be considered as more of a splurge item for any blue colar American. Would recommend if need occasional touch ups or for special occasions due to cost!

Actually seems to make a difference. It tastes well also. I started using it and noticed a difference in my day to day when I stopped using it. Doesn't whiten as well as white strips or anything like that but good for keeping up in between whitening.

This toothpaste is as good as any with the bonus of slightly whitening your teeth. I don't think it whitens them super noticeably or quickly but over time, looking back at photos, I can tell a slight improvement. As far as a basic toothpaste, it's good! Fresh breathe, clean teeth, you know the drill.

This was my most favorite toothpaste ever until my teeth became too sensitive for me to be able to use it. It helped remove coffee stains from my teeth and always kept my teeth a glowing white. I always felt I had very fresh breath after using it too. Love, love, LOVE!