Just your basic toothpaste. I don't feel like it whitens as well as it claims but it's still a decent toothpaste at a low price.

This is my all time go-to toothpaste and I feel like it does a great job of keeping my teeth white despite drinking coffee and other dark liquids.

I haven't really used the product over an extended period of time to be able to tell if it really whitens. It does seem to brighten a bit though.

When i use this one over other toothpastes i can actually tell a difference in the shade of my teeth. Gets rid of coffee and wine stains

When I used this with the whitening strips it helped greatly. This got my teeth the whitest I had seen them in awhile.

I've used this toothpaste for years because I can't use whitening strips. I have a noticeably whiter smile after using this daily!

I love this toothpaste. I have been using it for a while and I have zero complaints. Works great and I get so many compliments on my white teeth.

This is the best toothpaste it literally leaves your teeth nice and white while keeping your breathe fresh

This toothpaste works so good, I noticed when I switched from Colgate my teeth started getting whiter instantly and fresher breath

I like the taste and feel of this toothpaste and it gets the job done. Did not notice whiter teeth after using it though.