Keeps my teeth white and breath smelling fresh. I've used this product for more than 10 years and wouldn't consider changing.

I've used this toothpaste for years and years! I think it works well for me and does a good job cleaning my teeth!

I love this toothpaste. I definitely saw immediate results when I first started using. I will continue to buy this toothpaste.

This is the cleanest and the the whitest my teeth felt and been seen in 5 yrs after a month of using and I smoke and drink coffee

Its okay! Its not a trip to get your teeth whitened by a professional but it definitely cleans them up a bit!

I always get compliments on my teeth looking white and this is what I use daily. My teeth never feel sensitive.

My go to toothpaste. My only negative is the top of the toothpaste has always been difficult to shut and the top layer gets hard.

I love this toothpaste it has truly whitened my smile and I've always had teeth that were very discolored an this has helped so much.

My favorite toothpaste. Have been using this for 4 years. Keeps my teeth white & my breath smelling great!

Awesome tooth paste it’s not to strong tasting. It works great and is wonderful for morning breath hahaha!