I switch between this toothpaste and another one. This one makes my teeth feel the most smooth and look the whitest.

Only toothpaste brand I will ever use. I feel like my teeth are cleaner and more whiter with this brand.

My favorite toothpaste because it leaves my teeth actually feeling fresh and clean like I had just been to the dentist.

My favorite toothpaste whitening is amazing with this one makes your breath very fresh and helps with dry mouth

Mint flavor 100% super effective i really like it because you don't need too much to feel your mouth clean

So yes the price is up there but this is worth the price and I dont say that often I use this product every day ofcourse and I love it !

Use this regularly to remove coffee stains and it does amazing. It clears tartar and leaves breath fresh.

Loved this product. Great taste, great price. Would use this product again and would recommend to others.

Keeps my teeth clean, not sure how much whiter my teeth are since using this. I like the softer mint flavor.

You have to be consistent with this product like any other whitening paste. But as you continue to use you see results