has a nice taste but i didnt see much of a difference in tooth shade, although im sure it takes a very long time of using it to see some change 

don't notice too much of a whitening effect when I use this toothpaste, but great for regular brushing

This is the only toothpaste my husband and I use. We love the taste and have really noticed a difference in our teeth.

The best Toothpaste Whitener on the market today. Keeps my teeth white.. I love this and you will to. Very easy to apply to your teeth

I love that this product is a great toothpaste, but also really does whiten your teeth! No more harsh whitening gels, this already does it for you

I haven’t really seen any real whitening going on, but it has made me feel like it’s doing something

This paste is just okay. Nothing special about it or bad about it either. I like the consistency and it leaves your mouth feeling generally clean.

My teeth felt brighter. This toothpaste doesn’t just whiten. Your teeth start to sparkle. How magical.

I’ve been using this for years. It really keeps my teeth white. But also feel clean and doesn’t have a weird taste like others I’ve tried

I’ve been using it for more than 5 years so I can tell you it is good lol I have a nice Teeth and have no longer having problems with them!