Love the smell & taste of this toothpaste. It always stays very foamy in your mouth when brushing which always makes me think my teeth are cleaner.

I love anything that works to help keep my teeth white and this does the job for sure the taste is great and not harsh on teeth

I used this for a very long time until I learned my enamel was shot(bad genetics) it always made my teeth feel great and my breath smell clean

I've sincerely noticed a different in whitening since using this toothpaste.  Taste is good too.  Lots of options.  Would recommend.

It has a refreshing taste. It gives you a long lasting clean feeling on your teeth. Easy pick and inexpensive!

I like this toothpaste it has a great minty taste and it's a good whitening. My dentist recommended it

Works wonders and made my teeth whiter especially since I drink a lot of coffee and have had braces !

Same dont like crest... not effective ... don't recommend it at all hate crest! The texture is weird ... hard to push out the tube! Nope

Don't really know how much it is actually whitening but you can tell it helps prevent any more yellowing. The flavor is great.

Gotta love crest and their whitening products. You have to use all of them for the best and fast results