This is my favorite toothpaste. I feel like it keeps my teeth white without having to use white strips.

Great taste! Great price! Favorite brand. Great everyday whitener. I always reach for my crest toothpaste.

great product for when you have an event that day and can use a little extra whitening. although these do make your teeth sensitive

Zero sensitivity. Great at keeping my teeth nice shiny and white. Freshens breathe and you can see a noticeable difference I would say within a week.

Great toothpaste if you use it regularly. It leaves a great taste also. This is the one I buy the most often.

I like how this whitens my teeth. Taste great no yucky taste during or after. Would refer this product.

I've been using this for a couple of months and definitely noticed my teeth gradually getting whiter! It's not a over night thing

It definitely helped me get my teeth somewhat a few shades lighter. My teeth still needed some extra work but solved the temporary problem

I liked it ok. I liked the fact that it whitened and brightened my teeth. It tasted good. It was cheap. All in all not half bad.

I use to use this toothpaste before switching to the brilliance toothpaste. I used this for several years! No complaints here!