This toothpaste is the bomb! Instantly gives me a whiter smile as long as you keep up with it. Wished the effects lasted longer.

I love this toothpaste. It does not burn when you rinse and it seems to keep my teeth looking white!

Love the product, met my expectations and great price for it as well, I use this one very often too!

Been using this for years, definitely helps maintain white teeth but don't always see an improvement in the whiteness.

I really liked the feeling of cleanliness it left, but I mostly bought it for the whitening formula and that part was kind of disappointing.

This is my favorite toothpaste! I really think I can see a visible difference in whitening after using it for several weeks.

This is the only brand we use. It make my teeth and mouth feel clean and refreshed. It also does whiten great.

Best toothpaste ever it really gets rid of my morning breath and I've noticed my teeth getting a little whiter over time

Super weird but some toothpaste make me sick and this is the only one that hasn't. it smells good and leave your breath super minty!

This toothpaste helps keep teeth white and breath smelling fresh. Long lasting. Use along with the crest floss.