I have been using this for years and I love it. My breath is always fresh and clean! I combine this with the mouthwash and it is a perfect combo

All whitening pastes taste funky. This one tastes the least funky out of the ones I've tried though.

I notice a huge difference in the color of my teeth when using this. It's a must for coffee/tea/wine drinkers!

Doesn't seem to make my teeth whiter at all. Tastes alright though. Will try something else next time.

This is all my husband will use. Tastes great, whitens well and doesn't break the bank. He asks me to purchase this every time he needs more.

This is the only toothpaste my daughter will use. You wouldn't believe the compliments she gets on how white her teeth are

Crest whitening after using for a couple weeks shows a great improvement in the color of your teeth.

Been Using this for years and always get compliments from friends and even my dentist on how white my teeth are

Easily removes stains and quickly whitens. Does not taste bad. I've exclusively used it for years. Works best when paired with the white strips

Love the taste of this toothpaste because it isn't over minty. My teeth always feel 100% cleaner after brushing with this.