I feel this is the most effective toothpaste for me. It has a not too strong minty flavor and my teeth feel fresh and clean when I finish brushing.

The mintyness is not as bad compared to other brands of minty toothpaste. I can see a difference between uses

Long lasting mint flavor. Keeps teeth white. Clean and fresh feeling all day. Won't use any other toothpaste. Best toothpaste out there

It's the toothpaste I always buy. It's the one like, so I just keep using it and do not see any reason to change that. 

It's good product , nice smell , i repeat user but. I don't see whitening as my expectations,cheap , I think other alternatives are better than it

This is a really good over the counter whitening option. You can really tell a difference when you start to use this product

I have no complaints with this toothpaste. It does the trick and isn't too minty. It keeps my teeth white.

It's really just like an other ordinary toothpaste, but it gets the job of cleaning my teeth and leaving my mouth smelling fresh done!

I like using this toothpaste mainly for the flavor of it. Besides that, I don't see a huge difference in how white it makes my teeth.

I like the minty flavor and it makes my teeth feel fresh. It does a pretty good job of whitening my teeth.