It doesn't really whiten my teeth, I like it, it smells good and doesn't taste awful but I don't see whitening happening.

This is a great toothpaste! It whitens my teeth gradually and I love that. The taste is perfect and I always feel like I have fresh breathe after!

I use white strips from time to time to brighten up the whiteness but no other toothpaste I have found keeps my teeth white like this one.

I liked this toothpaste because it is refreshing and a good price. I did not think that it whitened my teeth very much though.

Love this. It's not harsh on my sensitive teeth and gums. Flavor isn't too overpowering, even my kids use it and they don't think it's “spicy”

Does great against cavities. I notice a slight difference of teeth whiteness when using but not a huge difference

I like this. I don't really believe it makes my teeth whiter, but I like the minty flavor and my kids like it as well!!!

Leaves my breath super fresh and minty. Does help to keep my smile nice and white. Lasts a long time

I have very sensitive teeth, but I feel like this toothpaste does not aggravate them at all. I love the scent and the taste!

One of my favorite by far. It really whitens ur teeth. Its not drastically different but definitely can tell a difference