I love that this helps keep the yellowing in my teeth at bay. After a few uses, you start noticing a little bit of a brighter smile.

I love how white it makes my teeth. I especially love the glamorous white version. It also feels really clean after brushing

My favorite toothpaste ever. It's actually amazing and works better than any other product out there

My number 2 toothpaste if I'm not using Colgate optic white I'm using this. Definitely is a close second I love this.

I saw the the commercial to this and i was like that looks really sketchy but then i tried it myself and it hella worked!! Made my teeth really white

not too intense minty taste, good texture, didn't notice any visible whitening yet but maybe that's only with longer term use

This toothpaste left a odd residue on my teeth and left me still feeling like I needed to brush my teeth.

Great toothpaste but no dramatic difference though. Tastes not too minty and helps with morning breath.

Love this . Use with whitening strips works amazing . Teeth are white and smell amazing . While family has begun to use it

I tend to switch often between my toothpaste but I been using this some for a few months now and really like it