Can have the zing to it but that is normal. Using these frequently helps keep my teeth nice and white! So far I have been happy with the product!

This is my favorite toothpaste ever. I love the flavor, and my teeth are so much whiter when I use it!

This toothpaste is amazing the taste the way it whitens your teeth and the way it helps any kind of breath smell

Love it! I used it every day and my teeth were whiter within days! After a month they just kept looking better and better!

This toothpaste is pretty good at keeping your teeth white. I switch between this and another whitening brand and I enjoy it

Good product. Keeps breath fresh but not too intense. Haven’t seen any change on tooth color but overall good toothpaste to keep teeth clean.

The taste of this product is great. I feel like I could kiss my sweetheart. I don’t think it whitens as good as I would hope.

Wasn’t very impressed with its whitening ability :/ I’ve used others that noticeably whitened my teeth

My number 2 toothpaste if I’m not using Colgate optic white I’m using this. Definitely is a close second I love this.

Keeps my breath fresh and maintains their whiteness. This is my favorite toothpaste as it leaves me feeling like I had a deep clean at the dentist.