This toothpaste is awesome.  I can always tell my teeth are noticeably whiter when I am using this consistently.  The taste is great and leaves your mouth feeling fresh and clean! I recommend using it with their mouth wash as well for extra whitening.  I have sensitive teeth and have not had a problem with this toothpaste 

I'm not sure if this toothpaste actually makes my teeth “whiter” but it definitely gives a good clean feeling especially in combination with my Oral B 1000 toothbrush. This is currently the only toothpaste I buy but I would like to see better Crest options in the future.

I've used this toothpaste for years. This flavor of you will is my favorite. The perfect amount of mint. It makes me teeth feel very clean and maintains my white smile. Out of every whitening toothpaste that I have tried, this one gave the best results.

I like to use this for maintenance since I use crest white strips. This toothpaste itself leaves my teeth leaving so much whiter with use. Whenever I feel I might need to do the strips I turn to this and within a week my teeth are notably lighter. FYI wine and coffee drinker

I always try and find a toothpaste that has whitening in it. Between my tea and cigarettes i need all the help i can get. This one is ok, but not my favorite. I didn't really notice any difference in the coloring of my teeth after using for over a month. While im sure this works for aome, it just wasnt for me.

This is the best toothpaste ever . I enjoy this so much if I haven't brushed by teeth twice a day or missed a day. No matter what they're still shinny and white . This makes my mouth smell so good and it works fast . Worried about drinking too much coffee? Well you don't have to be when you have this .

I have tried virtually all of the "whitening" toothpastes offered by the major manufacturers. Unfortunately none of them do what they promise. If this product removed up to 80% of surface stains without harming my teeth or making them sensitive, Crest (or any of the other brand names) would have knocked this product out of the park. The best thing I can say is that it tastes good and doesn't damage my teeth. All though promoted as removing coffee stains and then helping protect against a reoccurence of the staining, I've experienced neither of these results. Too bad. Some company somewhere will eventually come up with a safe formula.

This is the only toothpaste I've used for the past few years. I think it does have a whitening effect because I drink a lot of coffee and I dont feel as though my teeth have gotten more yellow over the past few years. I dont prefer the flavor or scent, it's a bit strong but not terrible

This is a good toothpaste. As a dental hygienist I would recommend this if patients wanted to reduce staining. However this isn't for everyone and you should use this in conjunction with another more fluoride toothpaste for cavity protection and even whiter smiles.

This is great for whitening but the flavor is really strong, and I don't like the ingredients. I've given this up for Tom's and Burt's Bees whitening toothpastes. If you need something to whiten your teeth really quickly, then this is awesome. It's also pretty expensive.