It's alright. I wouldn't really consider this the best whitening toothpaste on the market. After 1-2 weeks of use, I saw very little difference.

pretty standard toothpaste. Not bad. Does help with keeping teeth white. Affordable, just not the best.

I like this. I don't know about the whole “whitening” aspect. But whenever i used it, it left my mouth feeling clean and fresh.

I've tried different toothpastes and I always end up coming back to this one. Although the price is higher, the quality of this product is worth it.

Although I haven't really noticed a difference in the whiteness of my teeth, the toothpaste leaves my mouth feeling refreshed and clean.

I love this toothpaste for when I am feeling a little dull. It helps brighten up my teeth and makes me feel less self conscious about my smile.

It helps with whitening and cleaning teeth. I would recommend it to anyone looking for a toothpaste that whitens your teeth.

Pretty good toothpaste, tastes very fresh and minty. Kept my teeth sparkling however, it did make me breakout around my mouth so be careful!

doesn't work as well as the ads show. i found better toothpaste that fit my needs and kept my mouth smelling fresh.

I love this toothpaste, my teeth has never been whiter. Ive tried other whiting toothpaste but this one has always been my #1