I'm not much of a critic when it comes to toothpaste since it's a daily essential and I just hope it gets the job done. That being said, I do use this twice a day and I do notice that it keeps my teeth clean and stain free even with being an avid coffee drinker! My only complaint is the taste of it but that just may be my personal preference as I prefer a stronger minty taste.

I'm using this toothpaste for several years and it's simply the best for me. Not too harsh on teeth, taste great, very refreshing but without filling of menthol fire in your mouth. Plus value pack saved you some extra cash which is always a great bonus)

I use this toothpaste almost everyday, and I have noticed that it has both great whitening qualities and a great taste. That combination is hard to come by in a lot of other products! It helps strengthen sensitive mouths, while deeply whitening the teeth.

I really like this toothpaste. I've been using it for years but my dentist has told me that because my genetics are great in terms of teeth health, they do not recommend this brand for people who have more plaque buildup or are at risk for cavities.

For a toothpaste, I was pleasantly surprised by how much it whitened my teeth! The only reason 4 not 5 stars is because the effects seemed quickly reversed with any coffee or brown soda I drank. But since you're supposed to brush your teeth everyday anyway, if you're looking for an easy subtle whitening effect, I'd say this fits the job!

This is the best tooth paste. I have been using it for so long and will never be going back! It actually whitens your smile as well. It's a great money for the value and definitely met and exceeded my expectations. When I went to the store they were out of radiant mint so I had to get arctic fresh, but radiant mint is definitely superior!

This is my favorite toothpaste! It keeps my teeth white despite all the coffee I drink, and I feel that it cleans better than regular toothpaste. I just went to the dentist and was praised for how well I keep my teeth clean, and I believe that this toothpaste is the reason my teeth are so clean.

This has a great fresh taste, love it! It actually feels like it I am somehow getting a deeper clean when I brush my teeth with this toothpaste. Not sure it if's actually whitening, but like a said it's a deeper clean so I DO feel like I have a more radiant smile when brushing with this toothpaste !

This used to be my toothpaste of choice before I switched to flourish free (you should too)! Leaves your breath fresh for a long period of time, seems to keep your teeth whiter. Just not worth the risks from fluoride for me anymore. Make the switch to something more natural!

Long-time user. Hands-down my favorite toothpaste noticeable difference within the first week of using. Leaves teeth feeling clean & breath fresh. Love that I'm able to use it in conjunction with whitening strips to keep my teeth whiter in between treatments and know that I am also being protected from cavities.