I swear by this toothpaste. I’ve been using it for at least 2 years now and my teeth have never felt better. There is a huge difference in the whiteness of my teeth if I don’t use this product or Crest 3D White Whitening Therapy Charcoal Deep Clean Fluoride Toothpaste, Invigorating Mint

I love this product because it’s great quality and doesn’t leave a dull taste afterwards. It’s purely fresh and I can actually eat something afterward and it not be gross. I would recommend to anyone that’s not on a budget. There are a lot of other toothpastes that will work but I prefer this one.

It works!! Obviously it won’t work over night but you can tell a difference by using for a week fr. This stuff works and it hasn’t made my teeth sensitive I know some people do claim that, what I do is use this in the morning and then a regular toothpaste at night. That way your enamel doesn’t weaken that bad.

Toothpaste is toothpaste. Its flavored soap and it almost all works the same. I like this brand because it does help a little with stains and comes in a three pack. Also the taste is not as overwhelming as many others. But yes its just soap with flavoring.

I enjoy using this product for my daily brushing needs. It gets the job done cleaning my teeth while whitening them all at the same time. It is a reputable brand and continues to impress me every time I use their products. I am very satisfied with this toothpaste.

Love this toothpaste! Tastes minty fresh and I have really noticed a difference in how white my smile looks! My only issue with it, is that it leaves some white gooey residue on your gums overnight, my understanding is that it’s the whitening gel. It’s easy to take off your gums, but it’s just gross.

I'm almost positive this toothpaste is a cult favorite. It works great, whites teeth, and keeps all the nasty stuff off your teeth. I love the flavor, and I always feel good using this product. It definetly improves the color of your teeth especially if you're a coffee freak like me!

This stuff seems to work well it keeps my oral hygiene clean and very fresh and minty compared to other tooth pastes I’ve tried and it just maintains my teeth looking good, doesn’t appear to really make my teeth white as some people claim but works good

Great flavor and doesn’t irritate my teeth or gums! I don’t think it has made much of a difference in the whiteness of my teeth but for the price, I wouldn’t expect a drastic change. Almost finished with this container and will get another next time I’m at the store!

This is my preferred go-to toothpaste. I wouldn't say that I'm in love till the end with it but I primarily have used this toothpaste for years. My teeth stay white even though I drink coffee and smoke. I have one pre-cavity that hasn't gotten worse while using this product. The only thing I think could be improved is the fresh breath category. Its alright and could be my own body chemistry with the product but it doesn't leave me FRESH.