This is the only toothpaste that leaves me feeling clean and fresh. I love how long the tube lasts as well as the minty taste. It is not too strong but does the job. Definitely recommend!

I love this toothpaste and I use it all the time. It’s not as minty as others but it still gets the job done! I have used this for a while and switched between another toothpaste but I am satisfied overall.

I love this toothpaste. I am out right now and notice that my teeth aren’t as white! It’s a great value for the money and I recommend it to anyone. The taste is great and consistency is just fine. Highly recommend.

I like to keep my teeth as white as a virgin’s wedding dress, so I like a tooth paste that is up for the job. This stuff maintains the white, but I don’t think it furthers it as much.

I have been using this toothpaste for years and I get comments all the time about how white my teeth are. I absolutely love this and wouldn’t change my toothpaste for anything! I got my family to start using it as well.

This toothpaste leaves a great pearly glossy finish on teeth and makes them feel clean. I dont think it really whitetens them better than the other whitening versions but they do look more glossy and radiant. The flavor is decent. Not too minty.

Love this! I have sensitive teeth and this is safe enough for me to use both day and night. It’s keeping my teeth whiter and the coffee stains aren’t as visible

The toothpaste I’d usually buy for me and my family, great whitening and cleaning skills, fresh mint but not overpowering taste, economical and totally met my expectations, fights with impurities and cavity

The mint taste is great and my mouth feels very clean and fresh after use. You don't taste any whitening ingredients or aftertaste as with some of the other whitening toothpastes.

Have always used this brand. It really does add some whitening to your teeth. Don’t expect it to clean and brighten your teeth overnight. But if you use it on a consistent basis you will start to see a difference.