I really liked it and it does keep your teeth whiter looking if you brush really good. I think i'm sensitive to whatever ingredient makes it a whitening toothpaste tho because atleasts once every month or so I'd get a white canker sore. My other family members have used this and something about the whitening toothpaste does it to them too.

This toothpaste is hands down a great product. In a matter of days my teeth were whiter and my mouth was so much more fresh. I am picky about the flavor of toothpaste and this flavor is great. It's not too overwhelming and it doesn't have a strange after-taste.

Crest 3D white is FABULOUS! I honestly noticed a difference in 2 days though at first it was a minor difference, a few more days of using it and WOW! It seemed like my teeth were at least a shade whiter. The more I used it, the brighter and whiter they got! Fresh breath, great taste, and a whiter smile- Crest 3D white does it all!!

I love this toothpaste because it actually whiten your teeth and it does give you a beautiful smile. It also doesn't taste too bad while you're brushing your teeth and gives you a nice breath sent of minty freshness. It is a little bit costly though so I try not to get it that often unless I have a coupon.

I love how white this toothpaste makes my teeth. It makes my breath smell amazing, my teeth feel clean, and the biggest plus is it makes my teeth whiter then any other toothpaste I have used. The longer you use it the more white your teeth get. Highly recommend.

People constantly tell me how white my teeth are and I haven't had any professional treatment to whiten them. Just this awesome toothpaste! Just wish it made my breath fresher... I'll still buy it but I will probably have another toothpaste in my cabinet along with it.

One of the only toothpastes I will buy. It doesn't affect my sensitivity and I can definitely see a difference in the shade of my teeth. I'm a coffee drinker and even with all of my coffee the difference is most certainly notable and its been making me feel so great about myself! :) 

This is my favorite Tooth paste I use it every morning and every night and I love the feeling it leaves my mouth feeling fresh and clean and really gentle on my teeth my teeth us to be super sensitive but I feel like this Tooth paste works great for me it also leaves my teeth really white witch I reallyyyy loved

Has brightened my smile since I've stopped smoking and Lao keeps my mouth fresh. Has kept my cavities from getting worse. I use this twice to three times a day. It's long lasting so I can go a full day without brushing if need be.  Price is good I'll continue to use

Not surprised to see this is number one on here ! Definitely a great tooth paste And a reasonable price too. I've tried the whole line of them and like them all but this one is my favorite and you can see results after 1-4 uses so that's great ! Helps with coffee and caffeine ans nicotine stains ! I highy Suggest and recommend this or any of the line :) great stuff ! I've tried lots of different tooth pastes for whitening and thus rocks