It's like little foaming bubbles cleaning your teeth. I've noticed compared to other toothpastes I used that it foams more. It's almost like little bubbles cleaning your gums and in-between your teeth. I knew I wanted to try the whitening strips but after trying all three of the 3D products they really do compliment each other to get you the cleanest whitest teeth possible without going to a professional.

I LOVE this toothpaste. It seems like a weird statement to make but this is the only “whitening” toothpaste I’ve found that actually keeps my teeth white. If I have to temporarily use something else I almost immediately notice a difference in my teeth colour

I purchased a 4.1 oz tube of Crest Vivid White Night fluoride toothpaste in moonlight mint flavor. The cap is wide, which I liked and chose for it's ability to stand upright on the sink. What is frustrating is the plastic hinge popped immediately, causing the cap to lose the capability to screw or click back in place. The tube topples over when it should be standing and the cover doesn't stay in place, exposing and drying the end product. If making a wide cap, please consider either a better hinge system or ability to screw on and off, maintaining a level base for standing.

This product is the bomb yet as announced to whiten teeth it does take a while to actually obtain the whitening. My favorite part of this toothpaste is that it leaves a refreshing taste and scent after use! I would recommend especially if your looking for a great smile!

I use nothing but Crest 3D White Whitening Toothpaste. I use it daily, and on my first use I immediately noticed a difference in the whiteness of my teeth. It not only met but it exceeded my expectations. I'm a repeat customer for this product and most definitely will buy again.

my favorite toothpaste because of the mint quality. it’s not too minty, but just the perfect amount. i think it has some whitening properties, but i can’t be sure how whitening it is because i use other products as well. great price and the only toothpaste i purchase.

I really enjoy this toothpaste! It is in my top choices when I am purchasing. I believe it does help to whiten the teeth. As a coffee drinker, this is important to me! I also like the mint flavor, makes the mouth feel extra fresh and tingly clean! Recommend!

This is a nice toothpaste! It does it's job and has a good mint taste. It does help with whitening your teeth too, with regular use, so that's a plus. My teeth and gums aren't bothered by it, and my mother has used thus toothpaste as well! Overall it's a good toothpaste.

There’s a reason it’s #1. It works. It whitens your teeth. This is the same company that makes crest white strips. If you want faster results, use the white strips. I always get compliments on how white my teeth are! I like this radiant mint flavor better than the other one. It’s less harsh.

I know that this is a favorite product among many people, but it was not for me. I did not find much (if any) noticeable whitening. Also, something about the ingredients cause ulcers in my mouth and break my chin out when I use it--very personal to me, but odd. Took forever to figure it out. Otherwise, it is a fresh and nice product.