I always try a new toothpaste and then come back to this one. It seems to do the trick, coat-effective and I never have an issue finding it at my local drug store or grocery store. I love it.

This toothpaste is great but I do prefer the hydrogen peroxide version. Crest is always my go-to as it leaves my teeth clean and fresh while whitening and removing coffee stains. I would highly recommend this product.

It's such a refreshing scent and after taste. Not only does my teeth feel super clean but they look amazing. I brush twice a day. Maybe more depending on what I eat. This is my current toothpaste and what I keep buying.

I really like this toothpaste! I've been using it for a while now and I've noticed a slow whitening of my teeth. It definitely doesn't happen overnight but I feel like it has definitely helped!

I have yellow teeth because unfortunately I drink so much coffee and sooo much soda that it's just stained my teeth but I use this tooth paste and I can actually see a diffrence in my tooth color. I recommend

I have been using this toothpaste for the last three years. This toothpaste has always gotten the job done and I haven't had any cavities since then. I always feel fresh after using this toothpaste.

Don't know what I would do without this. It's my favorite toothpaste and working want to use anything else. With continuous use I do see a difference!!

This toothpaste is great! Not too overly minty, and it definitely gets the job done! This toothpaste leaves your mouth feeling fresh and clean after brushing.

Best toothpaste.. it does a great job, affordable.. it has a great taste.. best thing they have different sizes so that you can get what is best for you. 

You can literally see that your teeth look whiter and brighter after using this product for a week. It's so great to use as a maintenance toothpaste after whitening your teeth!