Breath stays fresh all day long with this toothpaste. I've used it for 3 years and don't plan on switching. I wish it was a little less gritty but it is otherwise effective and I am satisfied with it .

As with any whitening toothpaste, you notice a couple shades whiter but as soon as you stop the paste the whiteness goes away. This paste does not cause sensitivity and I like that!

This is a great value pack. Crest is one of my favorite brands of toothpaste. My teeth always feel cleaner. The only thing is specifically this whitening one I don't really feel it actually whitens but I do feel the cleanliness of it.

This is my go to toothpaste. It whitens teeth quickly and then keeps them staying white. It tastes good and leaves your breath smelling fresh for a good while. Definitely gotten compliments from my dentist.

I like this product- you have to use it regularly and consistently and you will see results. The flavor is good, the consistency is a little funky. Works best when you use the mouthwash with it. Overall satisfied.

This used to be my go to every day toothpaste until I discovered the crest charcoal. I sprays get complements on how white my teeth are when I use this toothpaste and have used it for about 15 years. Would recommend to everyone

This is a nice product. Nothing to really write home about and I don't believe it truly whitens teeth, but it gets the job done. I like the feeling it leaves after so I use it. Overall satisfied with it

Great toothpaste. Do not need a lot on your tooth brush for the minty fresh taste. Have seen a difference in my teeth being whiter and staying cleaner when using this toothpaste, I am a repeat user of this product

This is the only toothpaste my husband and I use. We like the flavor and it isn't too harsh on sensitive teeth. I can't tell a huge difference in the whitening effects but my teeth feel very clean afterwards.

This is the ultimate whitening toothpaste and the only kind I typically use. It doesn't make my teeth super sensitive but you can definitely see and feel the difference in terms of color and cleanliness! It's a must have!