I’ve used this toothpaste forever. It keeps my teeth nice and white without being abrasive or having a harsh chemical feel to it. The taste is pretty standard minty toothpaste which I expected and have no quarrels with. I would definitely recommend this.

This is a decent product for maintaining teeth that have been professionally whitened, as well as for lifting some of the discoloration from drinking coffee, wine, or from smoking, even if you haven’t had your teeth whitened by a dentist. It did cause me some mild sensitivity while brushing, as I’ve found to be the case with most whitening products, but it dissipates fairly quickly afterwards. When used alone, without the mouthwash & whitening gel strips, it probably won’t give you the drastic results that professional trays will, but it is good for maintaining already white teeth & keeping stains to a minimum. I would recommend using the toothpaste in combination with the other products in this line, to maximize the results. Overall a solid product, but I’m not sure it truly whitens as drastically as it claims.

I’m a repeat buyer of this toothpaste! I haven’t purchased the whitening strips yet, but this definitely helps whiten my teeth just a little bit. Often with whitening products you sacrifice the fresh breath aspect, but I don’t have that issue with this toothpaste!

Ever since I used this over at my mothe-in-laws house years ago I've bought it for my own home! There is a huge difference in how white my teeth are and they feel very fresh and clean all day! I love that it doesn't burn when you use it like many other whitening toothpastes!

This is hands-down the best toothpaste I’ve ever had. I use it every day and have been using it for years. I constantly get compliments on how white my teeth are which is a great indication of how great this toothpaste is. I am constantly drinking coffee and wine and in prone to staining of my teeth but this toothpaste helps my teeth stay shiny white

This toothpaste is so amazing if you are trying to get whiter teeth fast! I had prom and I wasn’t feeling very confident in my teeth... and I used this tooth paste and by prom everyone was complimenting my teeth! I would definitely recommend this product!

My family has been using this brand since it came out! We have always loved Crest and this product keeps our teeth clean and prevents coffee stains for my coffee obsessed family! We love radiant mint but will occasionally try other flavors and have enjoyed them all!

About 6 weeks ago I found that the size of the 3D White toothpaste I'd been buying had been cut substantially, from 4.8 oz to 4.1 oz -- though price remained unchanged at the local big box retailer. I chalked it up to another consumer-unfriendly move by a global CPG to maximize profits. I've been buying Colgate since then (after 15+ years with Crest). Now the Covid-19 pandemic really underscores a problem with corner-cutting moves like this one. As we self-isolate, it would be good to have generous supplies of commodities like toothpaste. Crest / P&G put profits ahead of consumer needs, and did so deceptively -- the length of the 4.1 oz tube is a tiny 2mm or so shorter than the former 4.8 oz product. I don't have the 4.8 oz box for comparison, but I'd bet that's the same size as the 4.1 oz product. Shame on you, Crest and P&G. You've lost a longtime customer.

So practically every toothpaste has whitening, but this toothpaste actually whitens!! Now, it's not something that is really noticeable, but I used this along with the 3D White Rinse, and my teeth looked brighter, I can almost feel it working every time I use it. Since you're going to be using toothpaste everyday, you should get this one, especially if you want whiter teeth, to help maintain whiter teeth every day. It definitely keeps up well with my daily cups of coffee :).

I expected to see more whitening. A lot of my friends have used this and said it works wonders but I haven’t found it too be that great. The tube is also kinda small compared to other brands. Not sure if I have to use the mouthwash and other stuff with it to get more whitening?