As a coffee lover, I always felt like my smile could be whiter. Especially the older I get. A lot of whitening toothpastes just taste awful or don't work. This one not only tastes good, but it whitens my teeth tremendously. All while making my breath fresher. I recommend this to anyone wanting something to boost their teeth whitening without the sensitivity.

Absolutely my favourite hands down. Easy to use and used daily you can tell a vast difference when you switch to it. Gentle enough to use daily. I'm a coffee and tea drinker. This does a great job keeping the stains away. I LOVE IT and highly reccomend it!

It taste nice, however this does not personally whiten my teeth, I have been using it twice a day now for around 5 months, and I haven't seen much of a difference, however I have been using a manual tooth brush not a electric one so that may make a difference.

My favorite tooth paste! I recently tried one of those charcoal teeth whitening toothpastes and it was garbage! It was like liquid in your mouth, not at all pasty so it felt Like you were not getting clean at all, crest always leaves my mouth feeling clean and looking great! Will never try another tooth paste again

I have tried many toothpaste before and none of them seem to help whiten my teeth at all. I'm a very heavy coffee drinker and occasional red wine drinker which means my teeth are very well stained and it's hard to get those stains to lift without using the right toothpaste. I have found brushing my teeth three times a day using this toothpaste over the course of a couple months my teeth have white and they are also less sensitive and my breath smells fantastic.

I love the taste it's not to strong and not to burning for my gums which is great because I have sensitive Gums so it's hard for me to find a tooth paste for me because it always burning my gum but I love this brand for all their products theirs amazing

I like this toothpaste however I don't really notice the effects that it claims to have in whitening. I find better results by using the crest white strips. I use this product every day. I still would recommend for keeping up the whiteness of your teeth.

I like this toothpaste, not my favorite taste and I don't feel as if it keeps my breath fresh for a long period of time however I felt like after regular use I noticed my teeth getting whiter. I'm giving it 5 stars because it does just what it says it will

I love this toothpaste! Now, it's the only one I use. It does visibly brighten, albeit transient. However, in combo with other teeth whitening products, it is great for maintenance. This gives the mouth a super clean feeling, and protects the teeth. I just love it.

This is my standard go-to toothpaste for daily use. (I use a different sensodyne paste when I'm particularly sensitive after the dentist or after a whitening kit.) I love the flavor; it leaves a very fresh feeling in the mouth and I think it does help to maintain my whitening treatments for longer (I don't notice a big difference using only the toothpaste, personally).