I’m personally not a fan of this toothpaste. I didn’t feel like it made my teeth any whiter. I also didn’t like the finish it left on my teeth. I wouldn’t use this again.

I love this toothpste. It taste good. (Well as good as toothpaste can taste. Lol) it makes my teeth look beautiful and white; and my breath taste super fresh. If fairly priced as well for being crest (a name brand) and a teeth whitener.

I’ve gotten samples of this toothpaste at the dental office I work at. And this stuff is really good. I don’t know that it works for whitening that well but the taste is nice and it makes my mouth feel extra fresh. Love it.

Love this toothpaste! It doesn’t burn but it leaves you feeling so clean - definitely a long time user. I don’t think I would change a thing because it already does the job perfectly. Will continue to buy this product!

Dear P&G, This product is 200% excellent! After one time, 1st time use, amazing results. After multiple uses twice per day, I became totally satisfied. Thank you!! A loyal consumer, Willie Striggs III, MT.

I have been using this product for years now and will continue to repurchase. It tastes great while using and even leaves you feeling refreshed after. It also really helps with keeping my teeth white!

I swear by this toothpaste. I have never used any other toothpaste in the past 5 years! I love the tingling almost mouth burning because its so fresh and you know its working if it does that!

This is my favorite whitening brand of toothpaste. I see a difference in my smile within a week of consistently using this paste and the flavor profile is perfect! Not too harsh and doesn't leave an overpowering aftertaste.

BEST TOOTHPASTE! My teeth are left super clean and very white. Everyone always asks me how I get my teeth so white, and this is the only product I use!

I love the taste of this toothpaste and use this kind of like a whitening maintenance as a secondary to my charcoal whitening toothpaste. For a whitening toothpaste I think it is very gentle and doesn't bother my sensitive teeth at all.