I don't like any toothpaste. The flavor makes me gag. This doesn't bother me. I have seen a visible notice in whitening of my teeth as well. My mouth& teeth feel so clean after I brush my teeth. I highly recommended you try this.

The flavor (taste?) is really good. One of the best, not too disgustingly sweet but minty at the same time. I knocked a star off because I didn’t feel like my teeth got any whiter while I used it.

I just switched to this product and I love it. I have not noticed a different in the whitest of my teeth in my teeth yet. But this tooth paste isn’t super grainy and a good minty scent which I enjoy. Would definitely recommend.

My favorite. It keeps my teeth sparkly and healthy at an affordable cost. I've noticed a distinct whitening since I began using this product. The long flavor is refreshing and the texture is not gritty.

This toothpaste is nice and minty, love using this because of the added teeth whitening. Keeping my teeth clean and white all in one! The bottle makes it easy to use and it lasts quite a long time. Highly recommend!

This toothpaste is expensive but is very minty. I’m not sure if I notice that the toothpaste itself is making my teeth whiter but I don’t have any cavities after only using crest.

The only toothpaste I buy! I love how fresh it makes my mouth and it feels super clean. I actually really does whiten my teeth as I brush. It takes about 2 weeks to notice

My everyday, no fuss toothpaste. It has a great taste, and always leaves my breath smelling really fresh. Definitely has great whitening properties as well.

Love this fresh, whitening toothpaste! I use it along with Crest Whitestrips and I can really see improvement when I stick to that routine. It’s has a great minty taste. We keep coming back to this toothpaste!

I only use Crest toothpastes and this one is my favorite so far. I have pretty white teeth so I honestly haven’t seen a difference in whiteness but it does leave my mouth feeling very clean and fresh