This toothpaste does clean and protect teeth and leaves a nice refreshing feeling after use. However, this toothpaste is marketed as a tooth whitener and I saw little improvement on tooth color the entire time I used it. Once I ran out of the first tube I didn't purchase this kind again.

This one tastes great. I have it in my bathroom now. We use it twice, sometimes more, a day. Can’t get r Pugh of the toothpaste. It doesn’t compare to any other brand, and I would recommend that you only buy this one. Don’t pull a stunt like my husband and try the attic fresh crap. You’ll regret it.

It’s hard finding a toothpaste for sensitivity that whitens and this one is amazing. I have been using his for years. It’s a fresh taste that isn’t too powerful and truest keeps my teeth white even with all the coffee I drink. Everyone should switch to this.

In my opinion, toothpaste is toothpaste. I can only remember one time in my life that I used a new toothpaste and noticed a significant difference. Do I like this particular toothpaste? Sure. Are my teeth clean? Yes. Do I see a difference in the whiteness of my teeth? Honestly I do not.

I like to use this for maintenance since I use crest white strips. This toothpaste itself leaves my teeth leaving so much whiter with use. Whenever I feel I might need to do the strips I turn to this and within a week my teeth are notably lighter. FYI wine and coffee drinker

I have been using this for months, if not years, and have never noticed any sort of whitening effect (though I never have with any whitening toothpaste). It’s a good brand and the toothpaste does it’s job of cleaning my teeth. I will probably continue to buy because I like the flavor but it doesn’t do squat for whitening.

My favorite it smells delicious It works really good for my teeth it is amazing it makes my teeth feel nice and fresh and smooth the smell is good the price is worth it and overall it is my favorite it's the only thing that I use my favorite face product all time I recommend this highly

I was not a fan of this toothpaste. It didn't get my teeth any whiter and I didn't feel like it left my mouth feeling very fresh or clean. There are much better toothpastes out on the market that I would chose over these. I would not buy this toothpaste again even if it was on sale for half the price. 

I have been using this toothpaste for years and I will not use any other. It really whitens my teeth and keeps them white even through daily coffee and frequent red wine drinking. I am sensitive to different kinds of toothpaste and this is the only one I have found that the ingredients do not irritate my mouth.

This is the only kind of toothpaste that I would purchase and use for a very long time once it came out. But I did find other products to work alot better and one in particular cheaper than this one and worked way better. I am a smoker and coffee drinker so when I hear radiant whitening that to me means actually radiant whitening and do not want to be disappointed. Lol I do recommend because it did show alot of improvement when I used in the color of my teeth but I do also recommend charcoal products as well.